2020 Winter CKA eNewletter
Vol. 4 no.4

Best wishes / Meilleurs voeux

Events

THE 2020 NATIONAL KINESIOLOGY WEEK REACHES
MORE THAN 84.6 MILLION PEOPLE

As part of the 2020 National Kinesiology Week, presented by Hexfit, held from November 23^rd to 29^th, the Canadian Kinesiology Alliance (CKA) reached more than 84.6 million people. 

The Canadian Kinesiology Alliance wishes to remind Canadians that staying physically active is more important than ever during the COVID-19 pandemic. As many Canadians will agree, the first wave took everyone by surprise and for many led to increased stress, anxiety, depression, a sedentary lifestyle and weight gain. Knowing that happiness can improve the immune system and that obesity is one of the main factors leading to complications related to the coronavirus; maintaining a healthy lifestyle is key and Kinesiologists can help support both physical and mental health. Kinesiologists, as part of a professional health team, can help people to move better, live better. During National Kinesiology Week, Canadians were invited to:

· Participate in the eMentalFitChallenge to find mental health strategies through physical activity;

· Take part in the MoveBetterChallenge! Log their exercise minutes and/or kilometres to be part of a national cumulative challenge;

· Enter the contests to have a chance to win amazing prizes;

· Share the "A day in the life of a Kin" posts series on Facebook (@CdnKinesiology) to find out what Kinesiologists do for their clients and how one can help them;

· Follow the daily webinars on Facebook (@CdnKinesiology) where they would find answers to "all you wanted to know about kinesiology" and how to increase their level of physical activity;

· Find events happening near them by visiting www.nationalkinesiologyweek.ca. Kinesiologists in each province organized webinars and other activities.

In summary, since the beginning of 2020, the Mental Health campaigns reached  84.6 Million people, that is 84 587 337 for NKW and 58,186 for previous campaigns; and increased circulation to the CKA website visits of 86%  new viewers.

PR campaign resulted in a total of 239 hits for articles and interviews, that is 3.4 times more than 2020; mainly from Radio(25), Papers (64), TV (0) and Web(149) for a reach total of 84 035 505 people. Reason for success: Canadian Press (Worldwide), National Papers and Web.

Social media campaign resulted in a total of engagements: 1.49% CTR (Up from 2019: 0.16%), reaches: 441,173 times (Up from 2019: 267,634), for an average cost per result: $0.50 (Up from $0.30) and an a mount Spent: $3261.06 (Up from 2019: $2,277.62)

Our thanks are extended to all who participated in National Kinesiology Week and to the following groups for their active and ongoing participation throughout the process:

• Hexfit – official presenter of the National Kinesiology Week
• RockTape - the Official Kinesiology Tape
• Kinesiologists that organized activities, and for some, more than one!
• Provincial Kinesiology Associations
• UpHouse Inc as Social Media/Marketing Campaign
• Ah! Com as Public Relations Consultant, Sophie Allard, APR
• and partners:

THANK YOU TO OUR MENTAL HEALTH AMBASSADORS

This year, four ambassadors helped in promoting National Kinesiology Week: 2 pairs of clients and Kins, namely Marie-Eve Corriveau and Caroline Martin, and Gabriel Shaw and Regan Miller. This was a tremendously successful initiative; their videos and interviews produced more interactions on social media for mental health than we have ever had with other causes.

 
2020 NKW Intro Video                 Vidéo d'intro SNK

CONGRATULATIONS TO THE WINNERS!

Hey there! The CKA is pleased to announce the contest winners for the participants in the MoveBetterChallenge held during the 2020 National Kinesiology Week, presented by Hexfit.

Congratulations to: Kathy Cunningham, Jennifer Johnston, Sara Matsuba, Anni Scholtz, irishk.

The 2020 KIN CAN CONFERENCE

The CKA is proud to have hosted the first national virtual kinesiology event: The 2020 Kin Can Conference presented by Hexfit. 1000 people joined the CKA on Nov. 28^th & 29^th to explore "Science and Profession: the challenges of the future". Everyone had the opportunity to grow and to network, from the comfort of their home, with world-class presenters.

The aim of this conference was to broaden the knowledge of Kinesiologists by sharing scientific insights from the latest research, theoretical and applicative findings and experiences from the vast field of kinesiology, the science of human movement, sport, and exercise. The Kin Can Conference enhanced the links between scholars, institutions, and practicing Kinesiologists.

In collaboration with the PKAs, the CKA welcomed ten (10) speakers from across Canada. Participants were invited to visit a virtual tradeshow to gather information from each booth and to participate in the scavenger hunt.

The CKA would like to thank all of our speakers once again for their dedication to furthering the field of kinesiology.

Our deepest appreciation to all of our conference sponsors as the event would not have been possible without all of them. Thank you to our sponsors for their partnership in bringing the most up-to-date products and services and for their continued support in furthering the field of kinesiology.

The CKA would like to extend our thanks to all participants for joining us for the 2-day Kin Can Conference.

CELEBRATING KINESIOLOGY: ANNOUNCING THE 1st CANADIAN KINESIOLOGY AWARDS WINNERS

OTTAWA, November 29, 2020 – As part of the 2020 National Kinesiology Week and the 1st National Virtual Kinesiology Conference – the 2020 Kin Can Conference, presented by Hexfit, that took place from November 23rd to 29th, the Canadian Kinesiology Alliance announces the winners of the 1st Canadian Kinesiology Awards honoring excellence in kinesiology.

The Canadian Kinesiology Awards are awarded for outstanding achievement in Canada's kinesiology industry. These awards were established, in 2020, as a platform for kinesiology professionals to be recognized and celebrated for their talent, hard work, and success.

The Canadian Kinesiology Alliance (CKA) is pleased to recognize Canadian professionals for their achievements. The award will become a globally recognized symbol of excellence, as well as a powerful launching pad for careers, kinesiology clinics, and universities looking to establish themselves in a competitive marketplace.

The Canadian Kinesiology Alliance Awards are an acknowledgment by peers that the winners are among the very best in their field in the country. Awards were granted for outstanding achievement in the following categories: Kin of the Year, Researcher of the Year, Kinesiology Event of the Year and Best Speaker of the 2020 Kin Can Conference. A jury evaluated the 33 nominations using a ranking system and consensus methods. The committee considered the process by which an initiative was undertaken, its outcomes and its compliance with the values, mission and vision statement of the CKA. The jury included 8 people, including a variety of individuals  in the field of kinesiology such as Kinesiologists, CKA past Presidents and a member of CCUPEKA (representing the researcher circle).

THE WINNERS

Event of the Year

This event/initiative of the year award is given to an initiative for raising awareness of kinesiology or for the advancement of kinesiology, or events which had significantly promoted kinesiology services or physical activity, wellness or lifestyle in an innovative way. The nominees for the event/initiative of the year were the BCAK Post Secondary Curriculum Consultations, the OKA's Kinesiology Evidence & Engagement Network Platform K.E.E.N. and the UWalk Alberta's website that helps motivate people to be active.

For their thorough Stakeholder Input Review, the winner for the event/initiative of the year award is BCAK Post Secondary Curriculum Consultations. Mrs. Sheron Stone, BCAK President accepted the prize.

Speaker of the Kin Can Conference

The Best Speaker of the Kin Can Conference is awarded to a presenter who has demonstrated significant innovation, enthusiasm, interest, interaction and curiosity to participants. It is the only award voted on by conference attendees. The nominees were Drs. Bruce Pinel, Ryan D'Arcy, Joanne Pawluk, Marc P. Morissette, Daniel Santa Mina, Jean-Philippe Chaput, Stephan Dombrowski, Michelle Stone, Travis Saunders and Katie Wadden.

For his presentation on Neurocatch and Vital Cognitive Function, the winner of the 2020 Speaker of the year Award is Dr. Ryan D'Arcy.

Researcher of the Year

The Researcher of the Year Award encompasses professors, faculty members, or researchers who have demonstrated significant work to advance the science of kinesiology and competency in the field of kinesiology or a division of the field. The nominees were Daniel Santa Mina, David G. Behm, Gongbing Shan, Jennifer Reed, Kelly Robb, Kristine Godziuk, Rachelle Davies, Ryan Rhodes, Sanja Schreiber and Travis Saunders.

For his work on the development of a consensus statement on the role of the family in the physical activity, sedentary, and sleep behaviours of children and youth, the winner for the Researcher of the Year Award is Dr. Ryan Rhodes, University of Victoria.

Kinesiologist of the Year

The final award of the Kin Can Conference was granted to a Kinesiologist, individual or team, who has demonstrated significant leadership, innovation, engagement, passion, and achievement in the field of kinesiology, physical activity, human kinetics, wellness, lifestyle, sports, and who has/is making positive, sustainable contributions to help Canadians move better. The nominees were Anna-Leigh Walker, Claudia Labrosse, Jessie Mundell, Jon Reid, Julie Johnson, Rafael Magtibay, the team of Angela Pereira & Rebecca Ataman, Sanja Schreiber, Spencer Raposo and Tim Begley.

For creating a Facebook community of over 1000+ Kinesiology students to help them pass the CKO registered kinesiology exam in Ontario and share their journey as a Kin; creating consistent blog posts to help new Kins navigate the "real world" after school; creating an online education platform for kinesiology students and for new Kinesiologists; creating the "Making Kinnections" podcast that interviews Kinesiologists about what they do and the future of the profession; creating a one-of-a-kind chronic disease prevention and management program in London, Ontario, that hires Kinesiologists to run the programs, to running a unique medical exercise centre that hires only Kinesiologists. All of his work has helped raise awareness of Kinesiology as a profession at the grassroots level with students but also at the top-level by connecting podcast listeners  with different Kinesiologists who have the same message and share the same passion for the Kinesiology profession, the winner of the Kinesiologist of the Year Award is Spenser Raposo. 

Many congratulations to all winners, their commitment to improving  the field of kinesiology this year was evident in their continued efforts. We thank the winners  for representing kinesiology with such esteem. Congratulations!

The winners were celebrated at the closing ceremonies of the 2020 Kin Can Conference and announced in the CKA's media: Canadian Kinesiology Awards press release, eNewsletter, websites, social media platforms. The Canadian Kinesiology Awards are included in the CKA Annual Report.

The winners will be profiled in the CKA eNewsletter, which is distributed across Canada to over 4300 affiliated Kinesiologists. The winning work will also be archived online in the Canadian Kinesiology Awards gallery on the CKA website.

The CKA Kinesiology Awards were sponsored by Human Kinetics who is celebrating their 30th year anniversary of being extraordinary in the field of professional development. The CKA would like to extend its appreciation to Human Kinetics for supporting the Awards Celebrations and wish them a happy 30th anniversary.

#KIN VISION STRATEGIC PLAN

CKA #KINVISION2022 STRATEGIC PLAN REPORT CARD 
What is the CKA working on?

As the CKA approaches the end of the third year in its five-year Strategic Plan, it is evident that much has been accomplished to promote Kinesiology. The eNewsletter reflects on the CKA's 2020 accomplishments and business plan for the New Year. 

What has the CKA been working on?

• A New Mental Health Marketing Campaign
• 7 Events to raise awareness of Kinesiology: 1 Human Resources Conferences, 1 Insurance Co. Workshop Presentation, KinGames, Bell Let's Talk, Mental Health Week, NHFD, NKW
• #KSUK Seminar/Webinar University Tour; 35 presentations
• 2 Premiere Events: The Kin Can Conference and the Canadian Kinesiology Awards Celebrations
• Partnered with 5 new Sponsors; RBC, KinFormation, Dr. Bruce Pinel, First Line Education Inc., and eXpand
• Partnered with kinesiology related associations: EIMC, CSEP, CATA, CCUPEKA
• Circulating the Renewal Reminder and Continuing Education Reminder
• Reviewing the 2020 Action Plan: Setting Priorities

The CKA Board of Directors has a meeting scheduled in January 2021 to review action plans and to set priorities for 2021.

Latest News

Capilano University announces new Kin program

Capilano University is pleased to announce it is launching a new Bachelor of Kinesiology degree (BKin). Beginning in fall 2021, the University's School of Human Kinetics will become the School of Kinesiology and will offer both the new degree program and the option of a two-year diploma in Kinesiology. This replaces the University's current two-year diploma in Human Kinetics, allows the current diploma students to complete their degree at CapU, and provides increased learning opportunities for future students.

Why this matters:

• Currently 1 in 3 British Columbians is living with at least one chronic condition (such as diabetes, cardiovascular disease or cancer), many of which are preventable with healthy lifestyle behaviours (BC Ministry of Health, 2014). CapU kinesiology students will learn how to assess, design and implement programs to facilitate health behaviour change, leading to improved healthy lifestyles and prevention of chronic diseases.
• Program graduates can work toward a career in kinesiology, exercise physiology, health promotion and leadership, and exercise management as well as professional occupations in therapy and assessment such as physical and occupational therapy.
• Capilano University has offered a diploma in Human Kinetics for the last 17 years that allowed students to select a concentration in exercise science or physical education. However, Human Kinetics has evolved from focusing primarily on coaching and physical education, to broader investigations into the determinants of health.

CHLIA announces new resources

 Protect Your Patients & Your Practice

As healthcare providers, you have an important role in protecting your patients and your practices from benefits fraud, but you don't have to do it alone. Sponsored by the Canadian Life and Health Insurance Association, with the support of its member companies, we will be releasing a new resource to help healthcare providers learn how to protect their patients and practices.
Click the link below to visit the website. We also encourage you to share this resource with your networks and use this as a tool to spark conversations about fraud prevention. Together, we can make a meaningful impact in the fight against health and dental benefits fraud.

Read more

Updates to PHIPA 

The Personal Health Information Protection Act (PHIPA) was amended earlier this year. The College of Kinesiology of Ontario highlighted key changes:

Some of the key changes are as follows:

·        Health Information Custodians (HICs) will be required to establish and monitor an audit log for any electronic health records. The purpose of the log is to keep track of who accesses which parts of a patient's/client's records and when, so as to prevent snooping or other privacy breaches.

·        HICs using electronic health records will have to provide patients/clients access to an electronic version of their records to allow for portability of those records for patients/clients.

·        There are a number of rules for consumer electronic service providers (e.g., apps and online portals where patients/clients can access and store personal information about themselves). Even practitioners who do not use those apps/portals will need to become familiar with the rules about sharing, or managing requests to disclose, information with the consumer electronic service providers.

·        The Information and Privacy Commissioner (IPC) has been given significant additional powers, including increased access to information from HICs (e.g., access to the electronic health record audit log), the ability to impose administrative monetary penalties for non-compliance with PHIPA and a doubling of the fines for offences under PHIPA.

The updated guide also addresses some of the regulations made since the 2016 amendments to PHIPA. For example, it addresses the requirement to notify the IPC immediately of significant privacy breaches and to file an annual report with the IPC of all privacy breaches.

The CKO guide is intended for educational purposes only. Kinesiologists should discuss the specific changes to their policies and procedures with their own legal counsel.

 Learn more from CKO

Taxes on therapy services

In Quebec, Manual Osteopathy, Massage Therapy, and Athletic Therapy will be subject to GST and QST.

The Canadian Revenue Agency (CRA) and the Quebec Revenue Agency have recently announced an update regarding taxation for the following services:

• Manual Osteopathy
• Massage Therapy
• Athletic Therapy

This came into effect as of October 1^st, 2020.

If you wonder how this will influence kinesiology services

Read more

The dos and don'ts of providing services virtually

With the increase in virtual services during the pandemic, the College of Kinesiology of Ontario published a list of dos and don'ts when it comes to providing services virtually. Kinesiologists have certain legal duties and obligations when providing services virtually, including obtaining informed consent and ensuring invoices reflect that services were provided virtually.

Read more

Virtual Services Q&A

RENEwALS

Mandatory

PROFESSIONAL LIABILITY

As a condition of becoming and continuing as a practicing Member/Affiliate, every Member/Affiliate must have and maintain Professional Liability covering the scope of practice of kinesiology as defined by the CKA and the PKAs. The insurance may be held through the CKA National Insurance Program from PROLINK or your employer. You must submit your MANDATORY professional liability insurance within 10 days otherwise the CKA or the PKA will have to invalidate your membership. Attach your PROLINK insurance certificate or your workplace professional liability certificate. 

1. National Insurance Program by PROLINK

For 2021, the National Insurance Program through PROLINK is offered at significantly low rates due to reaching over 4300 members in this program. For example, Professional Liability begins at $52/yr.

Starting in 2021, PROLINK Professional Liability Insurance can be purchased directly from PROLINK during your renewal process. Once purchased, all insurance documents will automatically be emailed to you by PROLINK and your certificate of insurance will be automatically uploaded to your CKA profile to be validated.

Should you have any questions, please contact Leona Petersen or Jessy Rocha by email at cka@prolink.insure

You will need your membership number. 

2. Workplace Professional Liability Insurance:

If you have coverage through your employer, you must verify that the policy covers the full scope of practice for kinesiology as defined by the CKA and the PKAs, and meets the requirements outlined below. If you carry professional liability insurance through your employer, you agree that you will not provide kinesiology services external to the business operations of the employer; thus no private practice. This insurance through your employer, that is you are already covered by professional liability insurance, covering your acts of a kinesiologist, under the term kinesiologist, you must attach your proof insurability (or evidence of employment at an institution i.e. Hospital) and the signed Consent Form provided in the registration process. These 2 documents will be requested upon accession/renewal. Note: CSEP and CATA Insurance with or without a Kinesiology Rider is NOT accepted as they do not cover the entire scope of practice of kinesiology.

To be approved by CKA, your workplace professional insurance must include the following : Read more

Business Development

Hexfit - A Valuable Tool Included in Your Affiliation

Hexfit is an interprofessional software allowing you to manage and track your client goals. The software helps kins to design exercise programs, assess, and keep chart notes all in one place.

Included in your CKA affiliation, kinesiologists will receive a one-month subscription to the Hexfit platform* in addition to the 10% discount rate per month provided by the agreement between Hexfit and the PKA. 

Jake Watson, kinesiologist, compared Hexfit to other exercise software and concluded:
 "I was impressed with Hexfit and their operations. They were much clearer than other software co. in relation to demonstrating the operations features of their system. Hexfit came across well established and innovative. Their system integration with services that would be provided by a kinesiologist seem to have been well researched and user friendly"

After review of Hexfit's offer, the CKA will endorse Hexfit as a product: well established, innovative and collaborative in providing CKA/CKA with their services beyond the program.
*(max: 50$)  

For more information on Hexfit and the agreement  

Other programs from Hexfit:

Awareness of profession

Renewal Reminder & Continuing Education Status

CKA Affiliation Renewal Deadline is December 31st, 2020. Your 2020 Affiliation Dues are $40.53 plus applicable taxes. 

Once your dues are paid, the Canadian Kinesiology Alliance will forward you a Certificate of Affiliation which certifies that you are recognized by your National Professional Association. Being a part of the CKA is a  key element to help you promote yourself as well as enhancing the perception of Kinesiology among the public and other health professionals.

The CKA is providing you with simple tools to help increase your visibility and recognition as a Kinesiologist.

Print your personalized Certificate of Affiliation, frame it and place it on the wall of your office or your waiting room. 

Promote your services, and kinesiology, by using the different kinesiology branding tools available to CKA members. Use them to confirm your client's next appointment and on your promotional material for Seminars, Clinics, Events, etc.

Business Card: Ready to print after you fill in the fields with your name, your email, your phone number. 

 

KinBadge "With a kin, you can..." : Add to your promotional material 

Designation Logo: "Affiliated Kinesiologist" or other names: Add to your email signature, your receipts, your client appointment confirmation, etc 

Thank you Card: Send to your clients to remind them of your services, for their birthdays, after having finished a program with you.

Knowing that this initiative will bring awareness to the profession of kinesiology, we thank you for your support,

AWARENESS OF THE PROFESSION

Standing up to a Sitting Culture

New Blog by Manraj Sandhu, Kinesiologist

Prolonged sitting is increasingly being recognized as a health hazard. Given that many jobs involve long periods of uninterrupted sitting, such as those occupations completed at a desk or while driving, it has become increasingly important to understand the impact of sitting and how to mitigate the negative aspects of it. Firstly, we might begin with an understanding of why many jobs, such as office work, require sitting. Many people don't stand at desks for the duration of their shifts because sitting is less tiring (i.e., has a lower energy cost) than standing. Sitting requires less muscle activation than standing, which is why we would find it easier to sit rather than stand for a given time period. Prolonged sitting has several impacts on the upper and lower body which we will explore in greater detail below.

Prolonged Sitting:  Impacts on the upper body musculature

Prolonged sitting imposes physical stress on the upper body that may result in the development of rounded, forward-oriented shoulders, forward head posture and a rounded upper (i.e., thoracic) spine. During tasks such as using a keyboard or holding a steering wheel the chest muscles are placed in a shortened position and eventually adapt to remain in this position after the task is complete. This shortening of the chest muscles results in corresponding elongation of antagonist muscle groups located in the upper back. These changes will also contribute to the development of a rounded upper back, which resembles a hunchbacked posture. The solution here would be to stretch the chest muscles, strengthen the upper back muscles and include extension and rotation mobility exercises for the upper mid back.

Prolonged sitting: Impacts on lower body and core musculature

The muscles that are located at the front of the hip are placed in a shortened position during sitting tasks and they adapt to this by remaining in this shortened position after the sitting task is over. The shortening of these hip muscles creates a corresponding elongation of the posterior hip muscles (i.e., gluteus maximus). Additionally, the muscle group of the posterior core that run along the spine (i.e., the muscles responsible for keeping you standing upright) also become tightened because they have to be activated to a greater degree to compensate for the gluteal muscle weakness. Also, the muscles located at the front of the core (i.e., rectus abdominus) become disengaged because sitting requires less activation of the six-pack ab muscle group. To address these muscle imbalances, it would be helpful to stretch the muscles at the front of the hip and those of the posterior core muscle group. Additionally, it would be helpful to strengthen the gluteal muscle group and the six pack ab muscles.

Our body is made to move regularly. Prolonged sitting can result in reductions in mobility and increasing the risk of injury due to faulty movement patterns. Stand up frequently and change sitting position often. Find a kinesiologist to assist you with targeted exercises and stretches.

'Tis the Season to Stay Active & Healthy (in body & in mind)

New Blog by Kathie Sharkey R.Kin 

It's beginning to look a lot like the holiday season, which means more family time, baking, watching classic movies on TV and cozy nights by the fire. Baby it's cold outside and the COVID-19 pandemic will certainly pose new challenges for Canadians this December with the closure of gyms and other indoor fitness facilities. This is why it is especially important to get creative with your workout routine this winter.

A healthy active lifestyle is essential for your physical and mental health and offers numerous physiological and emotional benefits. Unfortunately, the Canadian Health Measures Survey reports that only 7% of kids and 15% of adults are meeting the recommendations for moderate-to-vigorous physical activity (60 minutes per day for children, 150 minutes per week for adults) (Colley et al., 2011). Being apart from family and friends this holiday season will surely increase emotional distress but incorporating exercise into your routine can aid in reducing those COVID-19 blues! Physical activity is proven to improve mental health through allowing increased blood flow to the brain. This assists with reducing anxiety and depression while simultaneously improving mood, self-efficacy and other cognitive functions (Sharma et al., 2006).

If the uncertainty and chaos of this holiday season has you struggling to stay active, then focus on fun activities that will motivate you. Getting outside even in the cold weather is important for your mental and physical health! To help you, we have created our version of the BINGO challenge; the KIN-GO challenge. This is a creative way to get you moving this winter- and you can even challenge friends and family to see who the first one is to complete the whole card!  

Read: Exercise for Mental Health

Read: 10 years of measuring sedentary behaviour and physical activity in Canada

In Collaboration with 

University Seminar/Webinar Tour

Presenting the New Introduction Video

As you probably know, the CKA plans to present the #KinStartUpKit (KSUK) to as many university students as possible in collaboration with PKAs and university liaisons. The goal is to inform students (who are about to finish their degree in Kinesiology) on how to:

• transition from academia to practice,
• decide whether to pursue post-graduate studies,
• start a career or a business,
• follow another path.

Even in the face of COVID-19 restrictions and universities reopening "virtually", Brooke Hamilton, CKA KinStartUpKit Coordinator, is scheduling live virtual presentations or providing the Webinar Presentation Video to use on university portals. She is reaching out to Professors, Assistant Professors, Deans, student unions/societies, and Career Liaisons/Coordinators. Many have scheduled presentations and others are working hard to make this happen. There has been great cooperation among the universities!

REPORT CARD

Total 2020 bookings:

• 18 completed presentations
• PLUS 300+ McGill students exposed to the recorded presentation and 12 live Q&A sessions about the #KSUK completed with McGill students  
• 12 institutions
• 6 of the presentations were given during NKW and were broadcasted live to Facebook for anyone to join
• 8 provinces (BC, AB, ON, QC, SK, MB, PEI, NS)
• It is estimated that over 700 students and faculty were exposed to the presentation as a total of all presentation's attendance

Distribution method:

1. Live zoom presentations
2. Video available on university portals with Q&A sessions for profs unable to provide enough time to give the live presentation and have a Q&A during class time OR for profs that made an assignment out of viewing the presentation and coming to a Q&A with prepared questions
3. In ON, solicitation for bookings was in conjunction with OKA on a joint newsletter bulletin with actionable bookings, Brooke followed up with schools directly
4. Feedback from profs was very positive about the recorded presentation being provided in advance of a Q&A as questions are thoughtful and prepared; this was reflective of Brooke's findings as well as when presentations were given and followed immediately by the Q&A, participation was low.

Would you like to bring the KSUK presentation to your school or virtual classroom? If you teach, or work with, kin students please contact Brooke to book a presentation: coordinator@cka.ca

NEWS FROM THE SCHOLARS

SCIENCE OF KINESIOLOGY

Stand When You Can: development and pilot testing of an intervention to reduce sedentary time in assisted living
M. L. Voss, J. P. Pope, R. Larouche & J. L. Copeland BMC Geriatrics volume 20, Article number: 277 (2020)

Prolonged daily sedentary time is associated with increased risk of cardiometabolic diseases, impaired physical function, and mortality. Older adults are more sedentary than any other age group and those in assisted living residences accumulate more sedentary time as they often have little need to engage in light-intensity or standing activities such as cleaning or meal preparation. This "low movement" environment can hasten functional decline. Thus, the purpose of this study was to develop a multi-level intervention to reduce and interrupt sedentary time within assisted living residences and conduct a pilot study to determine if the intervention is feasible and if further testing is warranted.

Methods

"Stand When You Can" (SWYC) was developed using a Social Ecological framework based on a review of literature and consultation with residents and staff at assisted living residences. After development, a six-week pilot study was conducted in two different residences with 10 older adults (82.2±8.7years). Before and after the 6 weeks, ActivPAL™ inclinometers were used to measure daily movement behaviours and self-report questionnaires assessed time spent in different sedentary behaviours and quality of life. Physical function was assessed using the Short Physical Performance Battery. Paired sample t-tests examined pre-post differences for pooled data and individual sites. At the end of the pilot study, feedback on the intervention was gathered from both residents and staff to examine feasibility.

Results

There was a trend towards a decrease in self-reported sitting time (142min/day; p=0.09), although device-measured sedentary time did not change significantly. Participants with lower physical function at baseline showed clinically meaningful improvements in physical function after the 6weeks (p=0.04, Cohen's d=0.89). There was no change in quality of life. Residents and staff reported that the intervention strategies were acceptable and practical.

Conclusion

This study suggests that a multi-level intervention for reducing prolonged sedentary time is feasible for implementation at assisted living residences. The intervention could potentially help delay functional decline among older adults when they transition to a supportive living environment. Longer and larger trials to test the efficacy of SWYC are necessary.

LIAISON & ADVOCACY

Currently, EIMC will be highlightling 2 of their partner organizations per month in 2021.  They have selected CKA to highlight its activities in Jan 2021. 

EIMC is focused on redefining their structure as an organization as it has decided to move forward as a non -profit organisation and is pending status for this.

At this time, EIMC is working on a collaborative draft for submission that will recognise individuals that require a higher level intervention from an individual with clinical applications. Further efforts are pending to increase funding revenues through workshops for physicians. It is recognised by EIMC that government grants are offered to match funds and the initiative of prescription to get active is anticipated to facilitate this within the following year. 

All organisations on the advisory council agree that EIMC is an important mandate to ensure a healthier future for Canadians and a prevention intervention to keep future healthcare costs low. 

The CKA will attend the CKO-Universities Liaison Committee Meeting on Dec. 15th. Discussions will include updates to curricula, advancements in healthcare and technology, outlook for 2021, performance management framework and registration statistics. It is always a pleasure to bring feedback with a round table discussion with leading kinesiology organizations.

The CKA President, Kathie Sharkey will be presenting on saturday, December 5^th 2020  at the Kinpreneur Summit, organized by First Line Education Inc. and Co-hosted by Connected Kinesiologists - Facebook group -  from Ontario. Kins will network and learn a ton of useful info from industry pros. The event gives kins access to challenges and fabulous insider strategies and tips, whether you're just starting out or if you've been at it for a while. For all the info on the Kinpreneurs Summit go here

BUSINESS & DEVELOPMENT

Apply for a ParticipACTION
Community Better Challenge
micro-grant

The  ParticipACTION Community Better Challenge is back for another year from June 1^st  – 30^th .  Municipalities, schools, sports groups and workplaces are encouraged to get active, host events and track exercise minutes to help their community be named Canada's Most Active Community and win $150,000. 

Organizations can apply for a micro grant from January 25^th  – February 26^th  to support their events during the challenge period. Learn more here.

DEADLINE: FEB. 26^th 2021!

The Hexfit Unlimited subscription has been designed to allow you to centralize your administration in a single subscription and to totally personalize your experience in several ways, including:

The new billing feature makes it possible to simplify the production and transmission of your billings to your customers as well as the monitoring of their payments. This feature also allows you to proceed to online payment, directly in Hexfit.

Managing sessions and appointments with your client by synchronizing everyone's agenda in order to define common availability, effortlessly! This function also takes care of appointment reminders for you to reduce forgetting and last-minute cancellations.

The personalization of your customers' mobile app, with your colours and your logo!

Level Up promotion

The customers' exclusive Level Up promotion is giving you the chance to upgrade your current subscription to an Hexfit Unlimited subscription at a reduced price and benefit from all the new features!

Contact our team to find out your price! 

HOW ARE KINS VULNERABLE TO PRIVACY DATA BREACHES?

Did you know...

...that healthcare providers are among the most targeted professionals when it comes to privacy breaches? Nearly two-thirds of global healthcare organizations have experienced a cyberattack in their lifetime.

But Kins are particularly vulnerable.

Here's why:

With access to private health records and financial data, you have exactly the type of information fraudsters crave.

With thousands of Kinesiologists shifting to offer virtual care services due to COVID-19, cybercriminals can now access confidential data through unsafe home Wi-Fi networks and unencrypted connections.

When you're working virtually, it can be hard to help clients to adapt to new technologies and telehealth platforms.

Mistakes are inevitable—and you might not be as protected as you think.

If you're found negligent in a data breach, you could be liable for up to $100,000 in regulatory fines under applicable provincial or federal privacy laws.

On average, a privacy breach costs $429 for EACH lost health care record. If you have even 100 clients affected by a breach, that could easily amount to a minimum of $42,900 for privacy breach

expenses.

That's why...

...PROLINK recommends that Kins maintain a minimum of $50,000 Privacy and Security Breach Expense Coverage and $100,000 Network Security and Privacy Liability coverage to protect against these losses.

The Network Security and Privacy Liability Limit component of your Privacy Breach Insurance provides coverage in the event that you are sued by a third party or investigated by the Privacy Commissioner. It will cover damages, settlements, and regulatory fines up to your limit.

The Privacy and Security Breach Expense Limit component of your Privacy Breach Insurance can be used towards the costs you/your company incur as a result of a privacy breach.

This includes: client notification and credit monitoring costs, hiring public relations consultants to manage reputational fall-out, replacing damaged/lost data and more.

A dedicated Data Security and Privacy Breach Insurance policy can help you get your digital assets back in order and your business back online. And when you choose PROLINK, your comprehensive cyber protections automatically include:

Legal fees and coaching in case of a civil suit;

Defence costs for Privacy Regulatory Investigations, including penalties and fines levied against you;

Public relations consulting to help restore your business's reputation;

Funds to set up credit monitoring and notifications for affected parties;

A forensic investigation team to help you determine the size and scope of a breach;

AND more!

The best part? It's only an extra $49 + applicable PST. Make sure you look out for this coverage when completing your Professional Insurance Application with PROLINK

Learn More About Data Security & Privacy Breach Insurance: https://prolink.insure/associations/cka/#business-professional-needs

General Commercial Liabilities.

Running a health and wellness practice comes with its own unique set of challenges. Whether you work from home, out of a studio, or offer services anywhere else offsite, you could be liable for any number of reasons—even a simple slip-and-fall. And lawsuits aren't just time-consuming; they're costly. Medical expenses, legal bills, and financial damages can all leave a lasting impact on your business and even eat into your personal assets if you have to pay for a claim out-of pocket.                

PROLINK can help. Starting at only $37 (plus applicable PST), PROLINK's comprehensive Commercial General Liability Insurance program can protect you from third-party claims of bodily injury, property damage, and more. Skeptical?

Watch this video to learn more about why Kinesiologists are at risk—and how CGL can help.

Look out for this coverage when completing your 2021 Professional Insurance Applica

NEWS FROM THE PKAs

Sharing Information

Sept 2020.  BCAK successfully held its Functional Assessment of the Spine and Extremities course in-person during September 2020. Participants were supportive of being able to attend this hands-on learning opportunity and followed the safety policies and procedures, however the wearing face shields during the theory components of the course was somewhat inhibiting. Overall, BCAK received extremely positive feedback on the care and attention by the instructors, the learning, and the environment. Hopefully, we will all be back to in-person learning opportunities for 2021 across Canada.

Oct 2020.  BCAK repeated its efforts of previous years to have kinesiologists and their clients reach out at the grass roots level to Third Party Insurers to demonstrate public demand to incorporate kinesiology services as a regular extended benefits coverage. This was done by asking members to have their clients file benefit claims despite knowing they will not be covered and additionally requesting their employer or plan provider to include kinesiology services under their extended health benefits programs. These two directives were identified by insurance plan managers (brokers) as key means to demonstrate demand for kinesiology coverage to the insurers.

Nov 2020.  BCAK launched its 2021 membership renewal period November 15th – to date about 20% of members have renewed.  Also, in November, we launched a bi-weekly direct marketing campaign to the doctors of BC promoting a variety of kinesiology services.

The AKA marketing director, Adam Yeske, successfully hosted a number of online workshops for Kin Week with a focus on Mental Health. As we head into 2021, we are excited to be offering Motivational Interviewing Level 1 virtually on January 16 and 17, 2021 - click here for details. The AKA is currently offering free marketing to small business owners to help during COVID-19, please contact us if you are interested in taking advantage of this opportunity. We are undertaking many exciting initiatives and if you are interested in volunteering with us, please reach out to: admin@albertakinesiology.ca

SK

The winds of change are blowing. Discussions on a shift in direction with regard to our provincial organization are taking place. Stay tuned...

We are just back from participating in the virtual Kin Can Conference which was amazing! We have recently updated our website (manitobakinesiologists.ca )and for the new year, we will be scheduling our AGM and developing strategies to continue to continue to grow our membership.

OKA held their AGM around the Kin Can Conference; They were new BOD nominations as 8 seats were opened; They expect more membership request as the CKO is holding an exam session in the fall, next exam session you can apply for is in the spring.

Retiens tes dates! Le comité organisateur travaille fort pour planifier une superbe programmation virtuelle pour le congrès à venir les 13, 14 et 15 mai 2021. Surveille les prochaines publications de la page Facebook.  https://www.facebook.com/congresfkq

Newly appointed President, Stacie Smith is leading the NS Kins. In partnership with the Healthy Tomorrow Foundation, we will be releasing some educaonal informaon related physicalacvity and its effect on mental health in the coming weeks. Stay tuned!

We have some excing announcements to come in January, so be sure to follow us on Facebook!

The Atlantic PKAs have met to revive the Atlantic Kinesiology Association and have decided to meet quarterly to share information and create common activities.

NLKA hosted two well attended virtual expert speaker series for NKW on the topics of Running and Rowing. We also held our AGM virtually with good attendance; Dr. Katie Wadden has been named as the President, the Vice President nomination was declined so this board position along with Treasurer/Secretary will be voted on in the next NLKA board meeting. A note for Kinesiologists from a representative of the Department of Health: Kinesiology clinics are classified as a private health clinic. Meaning they are permitted to be open in alert level 3! 

More information can be found on the government website at https://www.gov.nl.ca/covid-19/alert-system/alert-level-3/

EMPLOYMENT OPPORTUNITIES

NEWS FROM OUR PARTNERS

WE ARE NOW OFFERING ALL FMT ROCKTAPE COURSES AS LIVE WEBINARS!

Get trained and earn CEUs from the comfort of your home!

Meet RockTape a global leader in sports medicine products and education, RockTape helps patients and athletes "go stronger, longer®" with the world's best kinesiology tape, powerful pain-relieving topicals, unique evidence-informed education seminars, mobility tools and joint support accessories.

Our RockTape Functional Movement Techniques (FMT) Certification courses are led by industry leading experts in movement assessment and therapy. FMT courses present a revolutionary way of thinking about how we move and how we injure. They integrate innovative mobility and stability strategies, along with a movement-based; practical kinesiology taping framework – to deliver RESULTS. Find out about a RockTape course coming near you  at rocktape.ca/medical/education/

We Offer: see details here

NEW TO CANADA!! FMT MOBILITY SPECIALIST

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Don't forget! As a Medical Professional you can UNLOCK YOUR MEDICAL PRICING at rocktape.ca/medical/start/ and get up to 50% off + exclusive benefits with RockTape. We've worked hard to earn the trust of over 50 0000 practitioners across the globe. We hope you join the thousands who've chosen RockTape.

VISIT CKA.CA

PROVINCIAL KINESIOLOGY ASSOCIATIONS

PARTNERS

Collaborators

Publisher: France A. Martin    Project Manager: Marki Wong

Editors/Collaborators:
Kathie Sharkey, France A. Martin, Brooke Hamilton, Minda Chittenden, Muriel Ouaknine  

Layout & Design:
France A. Martin  

Copyright © 2020 Canadian Kinesiology Alliance / Alliance canadienne de kinésiologie, All rights reserved. Tous droits réservés. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the Canadian Kinesiology Alliance