CKA Academia eNewsletter - Winter 2021
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2021 Winter
Vol.1 No.3




A touch of innovation, a dash of whimsy and a hint of the unusual . . . that is our wish for you this new year. May your projects come to fruition with creativity.

Best wishes for a wonderful 2022! Stay safe!

What is the CKA working on?

As the CKA approaches the end of the fourth year in its five-year strategic plan, it is evident that much has been accomplished to promote kinesiology. The eNewsletter reflects on the CKA's 2021 accomplishments and business plan for the new year. 

What has the CKA been working on?

  • Two campaigns: kinesiology guidelines and insurance benefits
  • 10 events to raise awareness of kinesiology: Bell Let's Talk, KinGames, Mental Health Week, CHLIA Insurance Co. Workshop Presentation, NHFD, NKW, Kin Can Conference, Kin Case Challenge, Canadian Kinesiology Awards, CSEP Annual Conference
  • #KSUK seminar/webinar university tour: 62 presentations, a 77% increase over 2020
  • Partnering with kinesiology-related associations: EIMC, CSEP, CATA, CCUPEKA, ParticipACTION
  • Working in partnership with PKAs on the potential examination process across Canada
  • Publishing: kinesiology guidelines, 10 blogs republished by ParticipACTION, three quarterly eNewslettersfor Kinesiologists, academics and the general public
  • Circulating the renewal reminder and continuing education reminder
  • Reviewing the 2021 Action Plan: Setting Priorities for 2022

In 2022, the CKA Board of Directors will embark on consultations with the PKAs and other stakeholders to set priorities and establish the 2023-27 strategic plan.

2022 Renewals

The CKA affiliation renewal deadline is December 31, 2021. Your 2022 affiliation dues for Kinesiologists are $41.34 plus applicable taxes, and 85$ for academics. 

Once your dues are paid, the Canadian Kinesiology Alliance will forward to you a certificate of affiliation, which certifies that you are recognized by your national professional association. Being a part of the CKA is a key element in helping you promote yourself as well as enhancing the perception of kinesiology among the public and other health professionals.

The CKA offers simple tools to help increase your visibility and recognition as a Kinesiologist.

Print your personalized certificate of affiliation, frame it and place it on the wall of your office or waiting room. 

Promote your services – and kinesiology – with the kinesiology branding tools available to CKA members. Use them to confirm your client's next appointment and on your promotional material for seminars, clinics, events, etc.

Business card: Ready to print after you fill in the fields with your name, email and phone number. 

KinBadge – "With a Kin, you can": Add to your promotional material.

Designation logo – "Affiliated Kinesiologist" or other names: Add to your email signature, your receipts, your client appointment confirmation, etc. 

Thank you card: Send to your clients to remind them of your services, for their birthdays, after having finished a program with you, etc.

Knowing that this initiative will bring awareness to the profession of kinesiology, we thank you for your support.

New Insurance Program

The CKA National Insurance Program, which includes professional liability insurance and general commercial liability coverage, has served Kinesiologists well thus far. As we come to the end of a five-year agreement cycle, the CKA designated a working group to review the current policy and to suggest recommendations. The working group wished to better align the policy terms with the ever-evolving modalities and scope of the kinesiology profession. Their work led to a request for proposal (RFP) to underwriters in the insurance industry that specialize in health care provider coverage.

Having completed its due diligence in trying to find the best partners for Kinesiologists, the CKA is pleased to announce a new agreement with the same broker (Prolink) and underwriter (Trisura).

The upgrades and improvements to our insurance coverage are amazing and in fact strengthen our profession. The new outstanding program offers the following: no more riders (e.g., reflexology), recognition of dual profession, clearer manual therapy vs massage therapy, coverage beginning at $2M to $10M for $1 more compared with the current program, and $1 more for administration fees. This is the best program for three reasons:

  1. Experience and stability underwriting the current CKA / ACK program
  2. Most competitive E&O and CGL premiums for most coverage options
  3. No surcharging or underwriting approvals required for different areas of professional practice

Affiliation / Membership

New Record Reached


Affiliated Kinesiologists in Canada

Thank you for being part of the kinesiology community.


CKA Academia Affiliation

The Canadian Kinesiology Alliance has established an academia affiliation for researchers and academics who wish to unify the voice of kinesiology across Canada.

The academia affiliation is open to individuals who do not practise kinesiology and

  • are enrolled in a course of study leading to a master's or doctoral degree in kinesiology from a post-secondary educational institution in Canada that is recognized by the Board,
  • are researchers or academics in the field of kinesiology or
  • are, or were, employed as a professor/lecturer or faculty member of a post-secondary educational institution in Canada that is recognized by the Board, in a faculty or department that offers courses in kinesiology, human kinetics and related subjects.

Through this membership, researchers will have a stronger presence and voice in the advancement of kinesiology research, the kinesiology profession and the kinesiology degree across Canada.

Through establishing a CKA academia membership program, the Canadian Kinesiology Alliance seeks to unify the voice of kinesiology researchers and professionals. Researchers and academics will benefit from the CKA's goal of connecting the professional fields and promoting and advancing resources and networking opportunities. 

Affiliation is for researchers in kinesiology and its directly related fields: biomechanics, health psychology, physiology, nutrition, assistive technology, computer science, biomedical engineering, biotechnology, biology, physics, chemistry and others that impact the advancement of kinesiology research, knowledge of the human body and skills for practising professionals. Affiliated researchers and academics will be encouraged to participate in order to support their services and knowledge.

For requirements, benefits and fees, visit the CKA website sections I'm Academia and Become Affiliated.


New Standard Competencies for 2022

The CKA wishes to remind you as we approach the renewal period that new competencies are required for members in 2022. A new set of competencies will be promoted as the standards of the profession across the country.

These competencies are deemed necessary to practise kinesiology in Canada. The competency list will serve in decision making such as in membership/affiliation registration requirements and in continuing education credit requirements.

This competency list was established to include as many university programs as possible to maximize access to membership.

These new standards will become effective as of January 2022.

We invite students of programs that do not meet the standard requirements to consult the new CKA competency list and choose the requisite courses now to earn the expected competencies for affiliation in 2022.



KAS Joins the CKA

The CKA is proud to announce recognition of the new provincial kinesiology association in Saskatchewan, namely the KAS, Kinesiology Association of Saskatchewan. More than 156 members have joined our kinesiology community. We extend our warmest welcome and look forward to working with them.



reaches 18M people !



Briefly, National Kinesiology Week, organized by the Canadian Kinesiology Alliance (CKA), was held November 22-28, 2021. Our campaign to help all Canadians, including seniors and those affected by long-term Alzheimer's disease and related dementias, to move better and live better by returning to a more active lifestyle through MOVING FORWARD WITH COVID-19 – KINESIOLOGY GUIDELINES FOR MAINTAINING OPTIMAL HEALTH reached over

18,653,072 people.

Here are the highlights:

On the media side as of early December, we have been featured in three radio interviews, 87 articles and 34 television mentions. This makes a total of 124 mentions for a total audience of 18,326,264. The advertising value of this coverage is estimated at $169,939.

On the social media side, as of November 23, we had 326,808 impressions and 1,714 clicks in 13 days of campaigning. The campaign is going very well, and we are only two-thirds of the way through.

The CKA has demonstrated how Kinesiologists are part of the solution to support Canadians on the road to recovery. The guidelines focus on six fields of practice where the expertise of Kinesiologists can help: cardiorespiratory health, cognitive capacities including mental health, ergonomics, functional abilities, weight gain and obesity, and safe return to sport.

For more information on the event, please read the initial press release.



Celebrating Kinesiology:
Announcing The 2nd Canadian Kinesiology Awards and Kin Case Challenge Winners

As part of National Kinesiology Week and the second national virtual kinesiology conference – the 2021 Kin Can Conference, presented by Hexfit, that took place from November 22 to 28 – the Canadian Kinesiology Alliance announced the winners of the 2nd Canadian Kinesiology Awards, the leading national awards honouring excellence in kinesiology.

The Canadian Kinesiology Awards are presented for outstanding achievement in Canada's kinesiology industry. In 2020, their inaugural year, the awards were established as a platform for kinesiology professionals to be recognized and celebrated for their talent, hard work and success.


Concurrently, the 1st Kin Case Challenge was held on November 27, 2021. Four teams of students, mentors, Kinesiologists and researchers competed to resolve one kinesiology case.

The runner-up team was KinTellect from UBC, and the winning first place team was KinSync from Queen's.


The Kinesiology Event of the Year award is given to an initiative for raising awareness of kinesiology or for advancing kinesiology or to an event that significantly promoted kinesiology services or physical activity, wellness or lifestyle in an innovative way. The nominees for the event/initiative of the year were the NLKA Kinesiologists on Health Accord; the OKA Start, Join, Lead the Movement; the University of Alberta Practicum and Case Competition; and three events from First Line Education: What Can I Do With My Kin Degree, the Kinpreneur Summit and the Kin Week 5 Day Challenge.


The jury has given a special mention to NLKA for reaching high-level influencers by putting Kinesiologists on Health Accord, a governmental group, to work on a 10-year transformation of health services in Newfoundland and Labrador.

The winner of the 2021 Kinesiology Event of the Year is Start, Join, Lead the Movement by the OKA Board of Directors and Armstrong Strategy Group along with all PKAs and the CKA. Accepting the prize was Jory Kettles, OKA president.


Best Speaker of the Kin Can Conference is awarded to a conference presenter or panel who demonstrated significant innovation, enthusiasm, interest, interaction and curiosity to participants. It is the only award of the night voted on by conference attendees. The nominees were Lora Giangregorio, Vanessa Ferreira, Hélène Thériault, Logan Harris, Kristen Parker, Nicole Hollohan, Michael Rosenblat, Levi Frehlich, Scott Forbes, and Conny Glenn, John Gray and Charmi Lad.

For the presentation Resilience Through Exercise, the 2021 speaker of the year is Logan Harris.



The Researcher of the Year award honours professors, faculty members, or researchers who have done significant work to advance the science of kinesiology and demonstrate competency in the field or a division of the field. The nominees were David Behm and Trisha Scribbans.

Special mention is given to Trisha Scribbans for having been dedicated to a specific research area and doing great things with clients.

For his prolific work in the last year, the 2021 Researcher of the Year is Dr. David Behm.



The final award of the celebration was presented to an individual Kinesiologist or team who demonstrated significant leadership, innovation, engagement, passion and achievement in the field of kinesiology, physical activity, human kinetics, wellness, lifestyle or sports and who made positive, sustainable contributions to help Canadians move better. The nominees were AJ Stephen, Dasha Maslennikova, Kevin Douillette, Spencer Raposo, Rebecca Ataman and Angela Perreira, and Jesse Oswald and Magan Braun.

A special mention is given to AJ Stephen for being nminated by an 89-year-old client. We salute you.

For advancing kinesiology by building a purpose-built kinesiology studio and adding positions for Kins and creating jobs for Kins, the winner for the 2021 Kin of the Year award is Dasha Maslennikova from

Many congratulations to all the winners: your commitment to bettering the field of kinesiology this year was evident in your continued efforts. Thank you for representing kinesiology with such honour.

This celebration was sponsored by Human Kinetics, who has been a great support of Kinesiologists in the area of professional development. I would like to extend my appreciation to Human Kinetics for supporting our awards.

Finally, the Canadian Kinesiology Alliance is celebrating its 20th anniversary this year. Throughout the year, many events and milestones were highlighted.



CKA Academia Survey

 The Canadian Kinesiology Alliance (CKA) wanted like to get to know the academic community and eventually develop resources that faculties and provincial kinesiology associations (PKAs) can use to raise awareness of the profession and practice of kinesiology. This could involve creating flexible educational material on the field of kinesiology for post-secondary institutions to support curriculum, instructors and students. This survey will assist the CKA in understanding topic areas that academics would find valuable and the best formats for presenting the information for ease of use. To help us understand what the academic community is looking for from the professional community, Academics were invited to complete a survey. Deadline was November 15, 2021.

1. Who you are - the academic community ?

  • 74% are professors, 33% from ON, 14% from AB and BN, 7% from BC and Manitoba, some from PEI, NLKA, SK. No one from Qc replied
  • 70% have a PhD, 57% teaches physiology and exercise physiology, 46% health promotion and prevention and 34% exercise program, while around 25% Fitness evaluation, tutorials or practicum, research projects and wellness.
  • The majority of them is not familiar but is interested in knowing more about for students, National Kinesiology Week, Kin Can Conference, Canadian Kinesiology Awards, Insurance health benefit plan promotional campaign - Reimbursement of kinesiology services to clients, Kinesiology Entry-to-Profession Exam (KEPE), R&A Committee
  • More than the majority are not members of the CKA nor their PKAs.

2. What the academic community is looking for from the professional community?

  • The majority would like to receive information on the following topics in these formats:
    • Information sheets geared towards instructors for Job opportunities for Kinesiologists, Updates on government and public policies relating to the practice of kinesiology
    • Slides with notes to allow for presentations The scope of practice of a kinesiologist, Practice standards for kinesiologists,
    • Handouts for students Job opportunities for Kinesiologists, Data from evidence-based kinesiologist-led interventions
  • 77% say that up to 25% students pursue their career as kinesiologists directly after graduating
  • 60% say that at least 80-100% of students graduate in their program in a given year
  • 60% of students study to go onto other studies or practise another profession
  • 96% say that there are less than 25% of profs that are also practising kinesiologists
  • 70% say that they highly value having practicing kinesiologists teaching.
  • Curriculums prepare students for certifications/designations: majority offers as elective course: CSEP-CPT and CEP, and Kinesiologist (R.Kin) less majority offers as core course: CSEP CPT and CEP non-existence of NSPA and CSCS
  • The type of material provided by the following organizations towards their respective certifications/designations are:
    • For CSEP-CEP and CPT : Information sheets geared towards instructors
    • For Kinesiology (R.Kin): Information sheets geared towards instructors, Information sheets geared towards instructors, Slides with notes to allow for presentations, Handouts for students, Videos
  • 72% say they would like their academic institution to have stronger relationship with PKA and CKA
  • 86% believe that Kin's role and scope should be taught in undergrad program
  • Regarding KEPE:
    • 90% support implementation of KEPE
    • 65% agree that it would be beneficial for students to integrate KEPE in their program
    • 83-82% would like to have the following material for KEPE: study guide and practice exam, then ebook, PWP and exam outline
  • 86% encourage their students to become members of their PKA or CKA
  • 56% say they know their PKA contact and are currently in contact, while 30% say no but would like to get in contact and 11% are not interested
  • 36% say KSUK has or is presented to their students while 36% say no and 12% say they are interested in booking a presentation.
  • 53% say PKA have not presented to their students while 42% say yes
  • 63% say that they do not have PKA or CKA student groups while 68% say that they would like to have one but are not ready to champion one and 24% say they do have such groups.

CKA R&A Working Committee

The new R&A working committee has met for the first time late August. They have brainstormed on strategies to recruite researchers and academians. The group is open to accepting those with a kinesiology background who work in rehab sciences, medical science, or other fields.  It was clarified that anyone can join the committee if they have a kinesiology background and are involved in research. Then, they proceeded to list activities that could be part of the 2022 Action Plan.

 The CKA Reasearch and Academia (R&A) Committee is currently seeking interested candidates.

Researchers and academics are leaders in advancing understanding of the human body, movement and health. This working committee will foster connection of kinesiology researchers throughout the multidisciplinary field of the profession, support translation of research to practice, and expand public awareness of the impact of kinesiology on the health of Canadians.

This is a great opportunity for researchers and academics to be involved in supporting research in all fields of kinesiology, improving career development for researchers, and translating knowledge to the professional practice of kinesiology.

Purpose/Vision of the committee

  • To promote and foster high-quality research that is applicable to the practice of kinesiology, the education of Kinesiologists and the innovation of the profession
  • To establish a firm scientific knowledge base for the purpose of delivering more effective kinesiology practice and enhancing patient services

Responsibilities of the committee

  • To establish our kinesiology researchers as the leaders in evidence-based science advancing the understanding of the human body, human movement and human health, from the cellular to societal level
  • To promote how research helps practising Kinesiologists, the public and policy-makers improve the health outcomes of Canadians.

Proposed frequency of meetings

  • Quarterly or more frequently if required


  • Be a CKA Academia Affiliate in good standing
  • Sign a volunteer agreement on confidentiality


KinStartUpKit University Tour 

As you probably know, the CKA presented the #KinStartUpKit (KSUK) to as many university students as possible in collaboration with PKAs and university liaisons. The goal was to inform students (who are about to finish their degree in kinesiology) on how to

  • transition from academia to practice,
  • decide whether to pursue postgraduate studies,
  • start a career or a business
  • follow another path.

Julie Johnson Malm, CKA program coordinator, was scheduling live virtual presentations or providing the webinar presentation video to use on university portals. She has reached out to professors, assistant professors, deans, student unions/societies and career liaisons/coordinators. Many have scheduled presentations, and others are working hard to make this happen. There has been great cooperation among the universities!


2021 Presentation Summary

  1. In 2021 we completed a record-breaking 62 presentations!
  2. In the current 2021-2022 period, we reached 25 institutions, 10 provinces and over 1,600 students. This exceeds the 2020-2021 period, which reached 20 institutions and 7 provinces.
  3. The pre-recorded presentation was viewed 437 times (EN/FR) in the fall 2021 term. For reference, the 2020-2021 (EN/FR) versions had 537 views in the fall 2020 and winter 2021 terms.
  4. PKAs were notified via email of presentations in their respective provinces twice throughout the fall 2021 term and invited to participate. Only four presentations had a PKA representative present throughout the fall 2021 term.
  5. The presentation was updated in August 2021 for 2021-2022 presentations and will be revised annually.

There are two methods of distribution for the KSUK webinar: a live presentation and a video presentation. The video format was used by professors on university portals.

The video is available on university portals, with Q&A sessions for professors unable to provide enough time to give the live presentation and have a Q&A during class time OR for professors who made an assignment out of viewing the presentation and coming to a Q&A with prepared questions. Feedback from professors has been very positive about having flexible options for presentations (i.e., live presentation vs. pre-recorded). If an alternative time frame is proposed by a university or group, the CKA is happy to provide a condensed presentation to ensure as many students as possible are reached across Canada.

A social media campaign was launched in October 2021 across all CKA platforms. The campaign included biweekly posts and videos. The next social media campaign is set to launch in March 2022.

Feedback from professors has been very positive with regard to having a PKA representative present; professors were able to establish a direct network with the PKA and address any questions specific to a province's current status.

Contacts have been notified for winter 2022 bookings, which will be available March through May 2022. The contact list has been updated for each province and each university: professors, TAs, academic advisors, student groups/societies/unions, etc. The push for winter presentation bookings will be completed in March 2022. The fall 2022 booking schedule will be determined in August 2022.


Two Major Campaigns Are On the Go!

1. Kinesiology Guidelines Campaign

Last September, the Canadian Kinesiology Alliance released new guidelines to help Canadians get through the pandemic. The MOVING FORWARD WITH COVID-19 – KINESIOLOGY GUIDELINES FOR MAINTAINING OPTIMAL HEALTH demonstrate how Canadians can ensure a safe return to their former active lifestyles and physical activity programs. They are meant for all Canadians, including COVID long-haulers and seniors who may also need help returning to daily living activities.

Since then, the CKA has undertaken a nationwide campaign including social media, Google and other platforms, and a PR campaign that, according to a preliminary report, had reached more than 18 million people by the end of National Kinesiology Week. Interest in kinesiology is increasing as we raise awareness of the profession. The campaign will run into 2022 in order to take advantage of the usual January trend of people wanting to get back in shape after the holidays.

The guidelines recognize the expertise and leadership of Kinesiologists in finding solutions for health and well-being, with a focus on six fields of practice: cognitive capacities including mental health, ergonomics, cardiorespiratory health, functional abilities, weight gain and obesity, and safe return to sport.

You are invited to use the videos and material on your own social media platform and website.


2. Insurance Benefit Campaign

The Canadian Kinesiology Alliance and the provincial kinesiology associations have joined forces to raise awareness of kinesiology services as an integral part of extended health benefit plans. Insurers, clients and Kinesiologists were invited to JOIN THE MOVEMENT in October.

In September and October 2021, we began an outreach campaign to over 40 companies across Canada in the hopes of arranging meetings to discuss adding Kinesiologists to their health benefits and employee assistance programs (EAPs). The outreach list targeted one to six members of the HR teams and included two follow-up emails. Out of that list, we were granted four meetings with the companies MNP, Jas Aviation LP, SaskTel and Nordia Inc.

Additional meetings were held in September and October with the People Corporation (two meetings), Green Shield Canada (three meetings), Empire Life, Johnson Insurance and The Cooperators.

In November 2021, we conducted another round of email outreach to 40 companies and HR teams across Canada, with the same goal of arranging meetings to discuss adding Kinesiologists to their health benefits and EAPs. This outreach will continue with follow-up emails in the month of December 2021. We took the opportunity to adjust our messaging for this round of outreach to align with the newly released 2021 Benefits Canada Healthcare Survey.

The former Sanofi survey, released in autumn 2021, identified several new key talking points, including worsening of plan members' health during COVID and an emerging appetite for exercise as an extended benefit. We adjusted our outreach materials to insurance companies, developed new social media messaging and repositioned letters and talking points to specifically address key points raised in the new survey. These data points strengthen our case and help build the argument for kinesiology as an extended benefit.

Outreach to 40 more companies across Canada began on December 9, 2021, focusing on HR teams.

Employee Assistance Program Outreach

During a conversation with a representative from Jazz, EAPs emerged as an area of discussion. How can kinesiology be implemented so it does not run into the challenge of Revenue Canada limitations on non-tax-deductible professionals in a benefits plan? ASG proposes a focus specifically on EAPs in 2022, including outreach to EAP providers, for which we have prepared a list of nearly 200 contacts. Our objective will be to encourage these providers to incorporate kinesiology into their programming. This took place from December 9 to 14, 2021.

We anticipated mailing out approximately 75 TheraBands with campaign messaging in 2021. However, supply chain issues delayed delivery of the CKA-branded TheraBands, creating an opportunity to adjust and re-scope the TheraBand outreach to incorporate our new EAP. Although we have identified potential recipients as part of our ongoing insurer outreach, adding EAP providers to the list offers a chance to get in the door with this audience and introduce ourselves in a memorable way.

Highlights from the current results: We ran a total of 25 advertisements on Facebook and LinkedIn; the industry standard click-through rates on advertisements for health and medical organizations is 0.52%. CKA ads exceeded this rate, running at an average of 0.63% for LinkedIn and 2.01% for Facebook. We updated messaging for 10 ads to reflect the 2021 Benefits Canada Healthcare Survey. The LinkedIn ads received 17,349 impressions, 11,461 reach and 101 clicks to the CKA website; a total of $355.64 was spent. The Facebook ads received 114,179 impressions, 65,575 reach and 550 clicks; a total of $782.07 was spent. For totals of 131,528 impressions, 77,036 reach and 651 clicks.

The next step is getting more data from Kinesiologists on their practice.

As a result of our ongoing research and interviews, it has become apparent that there are numerous ways to incorporate Kinesiologists into health and wellness programming for organizations. They include

  • extended health benefits,
  • employee assistance programs,
  • wellness programs,
  • health spending accounts and
  • wellness spending accounts.

It has also come to our attention that virtual care is the continued strong direction for the sector and that organizations are looking for full solutions that go beyond adding kinesiology to extended health benefits.

The CKA will attend the CKO-Universities Liaison Committee meeting on December 13. Discussions will include updates to curricula, advancements in health care and technology, the outlook for 2022, performance management frameworks and registration statistics. It is always a pleasure to receive feedback from a roundtable discussion with leading kinesiology organizations.


Apply for a ParticipACTION
Community Better Challenge

ParticipACTION Community Better Challenge is back for another year from June 1 to 30. Municipalities, schools, sports groups and workplaces are encouraged to get active, host events and track exercise minutes to help their communities be named Canada's Most Active Community and win $100,000. Organizations can apply for a micro-grant starting January 17 to support their events during the challenge period.To learn
more about the granting opportunity register for the January 13 webinar: Learn more here.

DEADLINE: FEB. 21 2022!

ParticipACTION Report Card for Adults

The , released on November 30, 2021, highlights the impact COVID-19 has had on physical activity levels and how the pandemic has deepened the physical inactivity crisis in Canada.

Adults get an F on the report card. Click on the image to download the report


You are invited to sign up
the ParticipACTION Call to Action Champion. 
Visit the website here 


The goal for the campaign is to demonstrate to the federal government that individual Canadians and organizations agree that physical activity is a necessity of life.  We believe that investing in physical activity promotion, programs, policies and infrastructure will help us become a more active and less sedentary population. It is a powerful investment that will make Canada a healthy, joyful, environmentally progressive, inclusive and economically strong nation.  

The campaign has been active for a little over a week and we are nearing 3,000 signatures of support. 

We also believe that the whole sport, physical activity, recreation and health sectors stand to benefit from this campaign.  

After the campaign, ParticipACTION will report on the number of signatures and ridings represented from each province and territory. This report can be used by your organizations as evidence that addressing the physical activity crisis is an important issue.  We encourage organizations to use that data in policy meetings, pre-budget submissions, funding applications and other government relations processes to further their own missions in getting people active.

The more united support we have for the campaign and the more organizations can leverage it in their own work,  the better it is for all of us.

Here is how you can help push this campaign even farther.

  1. Email your network informing them about the campaign and encouraging them to participate

Our organization has signed the ParticipACTION campaign and we're asking the Government of Canada to tackle our national physical inactivity crisis. If you believe that investments in physical activity policies, programs and infrastructure are good for people living in Canada and that regular physical activity is not a nice-to-have hobby for the privileged, but a necessity of life, please consider signing today.

  1. Post about the campaign on social media using our communications kit 

We have a physical inactivity crisis in Canada and this is not the time to be still. Let's move to demand better. Visit to sign an open letter to the Government of Canada advocating for physical activity to be deemed essential. #NotTimeToBeStill:

  1. Share the campaign information in an upcoming newsletter or communication with your clients

Header: Join ParticipACTION in urging the Government of Canada to make physical activity essential and accessible for all Canadians.

Canada is experiencing a physical inactivity crisis, with only 16 percent of adults and 39 percent of children & youth meeting recommended physical activity levels – and the pandemic has only made the situation worse. We are at a pivotal moment and physical inactivity needs to be treated as a pervasive public health issue and urgently recognized as a national priority.

This is not the time to be still.


Visit to sign an open letter urging the Government of Canada to take action to make getting active a part of everyday life for everyone.

Long-Lasting Healthy Changes: Doable and Worthwhile

Monique Tello, MD, MPH

Harvard Health Publishing, September 14, 2021

I've been a physician for 20 years now, and a strong proponent of lifestyle medicine for much of it. I know that it's hard to make lasting, healthy lifestyle changes, even when people know what to do and have the means to do it. Yet many studies and my own clinical experience as a Lifestyle Medicine-certified physician have shown me a few approaches that can help make long-lasting healthy lifestyle changes happen.

What is lifestyle medicine?

In the US, lifestyle medicine is built around six pillars: eating healthy foods; exercising regularly; easing stress; getting restful sleep; quitting addictive substances like tobacco and limiting alcohol; and nurturing social connections.

How will this help you? Here's one example. A study published this summer in the Journal Neurology followed over 70,000 health professionals for more than two decades. Those who reported eating a diet high in colorful fruits and vegetables had a significantly lower risk of subjective memory loss – which is a sign of dementia – compared with those who did not.


Take Control of Your Knee Pain

Kelly Bilodeau, executive editor, Harvard Women''s Health Watch

Harvard Health Publishing, September 1, 2021

Simple home exercises and stretches can help ease some common types of knee pain.

If you've got sore knees, exercise might seem like the hardest thing you can do — but it's also one of the best.

"Exercise is one of the most important things you can do for knee pain," says Dr. Lauren Elson, an instructor in physical medicine and rehabilitation at Harvard Medical School.

The right combination of strengthening and stretching exercises can relieve pain by helping to improve the way the joint moves and functions.

"The knee is often an innocent bystander between the hip and the foot. Knee pain is often caused by problems occurring above or below," says Dr. Elson.

For example, weak hip muscles may cause more strain on the knee, intensifying your pain. Strengthening the muscles around the hip joint can help relieve it, says Dr. Elson.

In addition, knee pain is sometimes caused or aggravated by tight muscles around the knee, a problem that is often successfully addressed by stretching. If the muscles aren't flexible, the knee joint sometimes won't move properly, says Dr. Elson.


Physical Activity Prescription: A Critical Opportunity to Address a Modifiable Risk Factor for the Prevention and Management of Chronic Disease: A Position Statement by the Canadian Academy of Sport and Exercise Medicine

Jane S. ThorntonPierre FrémontKarim KhanPaul PoirierJonathon FowlesGreg D. Wells, and Renata J. Frankovich,

BMJ Sports Medicine, Volume 50, Issue 18

Non-communicable disease is a leading threat to global health. Physical inactivity is a large contributor to this problem; in fact, the WHO ranks it as the fourth leading risk factor for overall morbidity and mortality worldwide. In Canada, at least 4 of 5 adults do not meet the Canadian Physical Activity Guidelines of 150min of moderate-to-vigorous physical activity per week. Physicians play an important role in the dissemination of physical activity (PA) recommendations to a broad segment of the population, as over 80% of Canadians visit their doctors every year and prefer to get health information directly from them. Unfortunately, most physicians do not regularly assess or prescribe PA as part of routine care, and even when discussed, few provide specific recommendations. PA prescription has the potential to be an important therapeutic agent for all ages in primary, secondary and tertiary prevention of chronic disease. Sport and exercise medicine (SEM) physicians are particularly well suited for this role and should collaborate with their primary care colleagues for optimal patient care. The purpose of this Canadian Academy and Sport and Exercise Medicine position statement is to provide an evidence-based, best practices summary to better equip SEM and primary care physicians to prescribe PA and exercise, specifically for the prevention and management of non-communicable disease. This will be achieved by addressing common questions and perceived barriers in the field.

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Physical Inactivity Is Associated with a Higher Risk for Severe COVID-19 Outcomes: A Study in 48 440 Adult Patients

Robert Sallis, Deborah Rohm Young, Sara Y. Tartof, James F. Sallis, Jeevan Sall, Qiaowu Li, Gary N Smith, and Deborah A. Cohen,

BMJ Sports Medicine, Volume 55, Issue 19

The objectives was to compare hospitalisation rates, intensive care unit (ICU) admissions and mortality for patients with COVID-19 who were consistently inactive, doing some activity or consistently meeting physical activity guidelines.

We identified 48440 adult patients with a COVID-19 diagnosis from 1 January 2020 to 21 October 2020, with at least three exercise vital sign measurements from 19 March 2018 to 18 March 2020. We linked each patient's self-reported physical activity category (consistently inactive=0–10min/week, some activity=11–149min/week, consistently meeting guidelines=150+ min/week) to the risk of hospitalisation, ICU admission and death after COVID-19 diagnosis. We conducted multivariable logistic regression controlling for demographics and known risk factors to assess whether inactivity was associated with COVID-19 outcomes.

Patients with COVID-19 who were consistently inactive had a greater risk of hospitalisation (OR 2.26; 95% CI 1.81 to 2.83), admission to the ICU (OR 1.73; 95% CI 1.18 to 2.55) and death (OR 2.49; 95% CI 1.33 to 4.67) due to COVID-19 than patients who were consistently meeting physical activity guidelines. Patients who were consistently inactive also had a greater risk of hospitalisation (OR 1.20; 95% CI 1.10 to 1.32), admission to the ICU (OR 1.10; 95% CI 0.93 to 1.29) and death (OR 1.32; 95% CI 1.09 to 1.60) due to COVID-19 than patients who were doing some physical activity.

In conclusion, we can say that consistently meeting physical activity guidelines was strongly associated with a reduced risk for severe COVID-19 outcomes among infected adults. We recommend efforts to promote physical activity be prioritised by public health agencies and incorporated into routine medical care.


Schedule in Movement Breaks to Reduce Long Bouts of Sedentary Time

By Tara Santavicca, Kinesiologist

COVID-19 has had profound effects on our levels of physical activity and sedentary behaviour – both here in Canada and abroad. Almost two years into the pandemic, and we have become accustomed to new work and study habits, inclusive of decreased opportunities for physical activity and surges in sedentary screen time.

What is sedentary behaviour? It is the act of sitting, reclined or lying down and exerting very little energy.


Health Use of Health Devices

By Robert Kraakman

Attaining a healthy lifestyle is a goal for most Canadians. The development and access to convenient health devices and technologies are putting greater control in our hands. These devices can give us information at any time relating to our sleep habits, heart rate, blood pressure, ECG, and among others. This access provides us an extremely valuable way to follow our progress and understand our health. There are things to keep mindful of though as we integrate these commercial technologies into our daily health habits.


BCAK held its last lunch and learn professional development webinar of the year on November 22, 2021 with Minda Chitt enden on thetopic of "Working with Older Adults and Changing Lives". This event was well att ended by members and was one of seven onlineprofessional development events held by the BCAK throughout 2021. We plan to conti nue this successful series into 2022 and arepresently working on the line-up of speakers and events. In other news, membership renewal started on November 15th and ends onDecember 31, 2021 (early renewal period is from Nov 15 to Dec 15).


Criminal record checks and three additional core courses were successfully implemented as a requirement for all AKA applicants. Three additional core courses include: exercise physiology, exercise prescription, and research design. 
The AKA experienced considerable growth last year and we are now we are planning our strategic approach for 2022. A highlight initiative is the AKA's offering of Kin AKAdemy - an online educational platform that introduces students and new Kins to foundational practical skills in Kinesiology. Link:

This has been a very exciting time for us here in Saskatchewan.  It has been a long process that ended with a whirlwind of activity in October.  We are officially a PKA in the Canadian Kinesiology Alliance and  we have a new name – the Kinesiology Association of Saskatchewan or KAS for short! The work to become the PKA is done and now the work begins to engage our members in the new structure and the fantastic support and resources we now have access to across the county.  We are looking forward to our future as a PKA and what this partnership will bring to enhance the profession of Kinesiology in Saskatchewan.



Manitoba is looking for Board members to rebuild itself as it is still working at establishing a strategy to grow membership. Other activities are slowly getting organized. 



OKA is actively reviewing the status of its strategic plan. A major campaign on the insurance benefit plan was launched and KCA and other KPAs joined in. A new welcome guide was developed for new board members. K.E.E.N. is still expanding, continually adding new material, with the help of its coordinator whose term has been extended.



It's time to renew! This year, we wanted to draw gifts for all those who joined the federation.

We have five grand prizes:

  • Two free registrations to the 33rd annual congress of the FKQ
  • Three free continuing education courses.

The draw will take place on February 15, 2022. 

The procedure to renew is here


The NBKA held its AGM in November and met with its members. This annual meeting allowed us to strengthen our ties with our members and to reinforce our Board of Directors for the year 2022.


KANS has had a great year in 2021 and most recently hosted our first webinar: My Journey with Kinesiology in the Sport and Recreation Industry. We had a great turnout and are excited to be offering more continuing education credit opportunities like this in the new year. We were ecstatic to have our Vice President, Logan Harris, voted as best Speaker in the Kin Can Conference for his presentation on Developing Resiliency Through Exercise. Congratulations to Logan! KANS would like to wish all members of the CKA a happy, healthy and safe holiday season and new year.


KPEI is putting on a membership drive to try to reach 30 professional members in KPEI by the end of 2021


NLKA has been asked to represent "other health professionals" on a government/university organized committee that will tackle major health care issues in our province. The association is working to begin the legislative process; it has asked the government to join the council with other professionals; it is now on the committee working to renew the health accord reform - the first time kinesiologists have had a seat at the table with other professionals.


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Comprehensive customer support ensuring kinesiologists a successful future

At Hexfit, we firmly believe that the future of kinesiology depends on the personalized follow-up and support service. This is why we have created, with the help of several kinesiologists, a software that prioritizes the human relationship and that values your expertise with your customers.

The Hexfit software allows you to improve the quality of your follow-up, without increasing the workload, thanks to multiple innovative features. For example, our exercise bank makes the creation or modification of a program significantly faster and certainly more enjoyable. In addition, Hexfit will remind you of important events for your customers such as progress, program deadlines, birthdays, etc. thus allowing a personalized and effective follow-up.

Discover the software for free : Hexfit : built to fulfill the modern Kinesiologists needs

How Are Kins Vulnerable to Privacy Data Breaches?

Did you know . . .

. . . that health care providers are among the most targeted professionals when it comes to privacy breaches? Nearly two-thirds of global health care organizations have experienced a cyberattack in their lifetimes.

But Kins are particularly vulnerable.

Here's why:

With access to private health records and financial data, you have exactly the type of information fraudsters crave.

With thousands of Kinesiologists shifting to virtual care services because of COVID-19, cybercriminals can now access confidential data through unsafe home Wi-Fi networks and unencrypted connections.

When you're working virtually, it can be hard to help clients adapt to new technologies and telehealth platforms.

Mistakes are inevitable – and you might not be as protected as you think.

If you're found negligent in a data breach, you could be liable for up to $100,000 in regulatory fines under applicable provincial or federal privacy laws.

On average, a privacy breach costs $429 for EACH lost health care record. If you have even 100 clients affected by a breach, that could easily amount to a minimum of $42,900 for a privacy breach.

That's why . . .

. . . PROLINK recommends that Kins maintain a minimum of $50,000 Privacy and Security Breach Expense Coverage and $100,000 Network Security and Privacy Liability coverage to protect against these losses.

The Network Security and Privacy Liability Limit component of your privacy breach insurance provides coverage in the event that you are sued by a third party or investigated by the privacy commissioner. It will cover damages, settlements and regulatory fines up to your limit.

The Privacy and Security Breach Expense Limit component of your privacy breach insurance can be used towards the costs you or your company incurs as a result of a privacy breach.

This includes client notification and credit monitoring costs, hiring public relations consultants to manage reputational fallout, replacing damaged or lost data and more.

A dedicated data security and privacy breach insurance policy can help you get your digital assets back in order and your business back online. And when you choose PROLINK, your comprehensive cyber protections automatically include the following:

Legal fees and coaching in case of a civil suit

Defence costs for privacy regulatory investigations, including penalties and fines levied against you

Public relations consulting to help restore your business's reputation

Funds to set up credit monitoring and notifications for affected parties

A forensic investigation team to help you determine the size and scope of a breach

AND more!

The best part? It's only an extra $56 + applicable PST. Make sure you look out for this coverage when completing your professional insurance application with PROLINK.

Learn more about ...

Data Security & Privacy Breach Insurance within the CKA Insurance Program portal powered by PROLINK:

Human Kinetics has just released

Written by Dr. Chad Waterbury, a physical therapist who understands howbodies change with age.

Elite Physique shows you how to make radical physical changes by manipulati ng sets, reps, andfrequency and by deciding when and how to use advanced training methods. You'll start by performing an honest physicalassessment to establish a starti ng point and more accurately gauge your progress.

As you move into exercises for the lower body and upper body, you'll fi nd ti ps on altering exercises to alleviate stress onprimary joints like the shoulders, elbows, wrists, lower back, hips, and knees. Video clips off er demonstrati ons of many of theexercises, highlighti ng proper technique and common mistakes. You'll learn the fi ner points of sculpti ng the midsecti on andwill be able to create programs to target a lagging body part, either as an add-on to full-body training or as a stand-alone high-frequency training plan.

See more: eBook or Paperback Book

Time to Upgrade Yourself!

Get trained and earn CEUs!


Meet RockTape, a global leader in sports medicine products and education. RockTape helps patients and athletes "go stronger, longer" with the world's best kinesiology tape, powerful pain-relieving topicals, unique evidence-informed education seminars, mobility tools and joint support accessories.

Our RockTape Functional Movement Techniques (FMT) Certification courses are led by industry-leading experts in movement assessment and therapy. FMT courses present a revolutionary way of thinking about how we move and how we injure. They integrate innovative mobility and stability strategies – along with a practical, movement-based kinesiology taping framework – to deliver RESULTS. Find out about upcoming RockTape courses near you this winter at

Don't forget! As a medical professional you can UNLOCK YOUR MEDICAL PRICING at and get up to 50% off + exclusive benefits with RockTape. We've worked hard to earn the trust of over 50,000 practitioners across the globe. We hope you join the thousands who've chosen RockTape.

Courses coming soon:

Virtual live webinars:

In person:

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The online CKA Boutique offers the best to Kinesiologists! The Canadian Kinesiology Alliance partners with companies that respect CKA values and have common elements in their respective missions. Companies have the opportunity to network, communicate and build brand awareness within the Kinesiologist community.

The CKA is proud to offer Affiliated Kinesiologists preferential rates on products and services from its partners in order to help you in your practice of kinesiology. Take advantage of discounts and  HAVE FUN SHOPPING!


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Publisher: France A. Martin    Project Manager: France A. Martin

France A. Martin, Anna Petrie, Patricia MacDonald, Muriel Ouaknine

Layout & Design:
Anna Petrie, France A. Martin  

Copyright © 2021 Canadian Kinesiology Alliance / Alliance canadienne de kinésiologie, All rights reserved. Tous droits réservés. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the Canadian Kinesiology Alliance  

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