2020 Summer CKA eNewletter
Vol. 4 no.2

The CKA/ACK is committed to supporting the advancement of kinesiology by fostering the ongoing professional development efforts of Kinesiologists and those engaged in the human movement sciences. On a regular basis, either on its own or in partnership, the Canadian Kinesiology Alliance promotes professional development and continuing education efforts.

The picture is one taken in January at the last face-to-face meeting. All Board members have chosen to continue their last year of a 2-year mandate.

2020 CKA AGM

Governance

2019 CKA Annual Report

A message from

TD Insurance Customer Relief: Helping Canadians Impacted by COVID-19

Working to provide support kinesiologists in times of uncertainty and rapid change

TORONTO, April 8, 2020 /CNW/ - In tough times, standing together can make all the difference. Today, TD Insurance (TDI) reaffirms its commitment to Canadians through clear measures that deliver relief. "Canadian lives are disrupted in so many ways – at home and at work. The purpose of insurance is to provide peace of mind, and that need is greater today than ever before," said Raymond Chun, President and CEO, TD Insurance. "We're taking clear steps to reduce your financial burden and your anxiety so that you can focus on what matters most."

Since March 16th, TDI has received more than 245,000 calls to our Client Advice Centre, and our client service and claims advisors have been working tirelessly to help ensure Canadians remain better protected and their insurance coverage uninterrupted during this unprecedented time.

Supporting Customers, TDI Provides Relief to Customers Impacted by COVID-19:

Whether you own a home or lease, finance, or own your vehicle, it is our responsibility to make sure that insurance services continue to be accessible and flexible for Canadians – when our customers need us most.

Premium payment deferral. Eligible TDI home and auto customers who are impacted by COVID-19 can request up to a 90-day monthly payment deferral on insurance premiums.

Premium adjustments. Temporary premium adjustments to reflect changes in personal vehicle usage are also available for eligible auto insurance customers whose driving habits have changed significantly and those who are using their vehicles less frequently as physical distancing, work from home, and other health measures have taken effect across our communities.

Elimination of NSF penalties. Additional COVID-19 relief for TDI home and auto customers includes the waiving of Non-Sufficient Funds (NSF) fees that may occur on policies during this global health pandemic.

Suspension of policy cancellations. We have temporarily suspended the cancellation of home and auto insurance due to non-payment.

Physical distancing compliant. If you've been in an accident, our TD Insurance Auto Centers remain open in many locations across Canada from Alberta to Nova Scotia. On-site and phone-based advisors are available to help manage your insurance claims and applications. To help reduce the spread of COVID-19, TDI has implemented physical distancing, screening methods, enhanced cleaning and reduced hours in our Auto Centre locations.

Support Through Every Step Online and Mobile

We are actively urging customers to use our online and mobile options to review policies, make changes and perform other helpful transactions.

MyInsurance online provides them with the flexibility to review home and auto insurance policies, make changes, check the status of claims, print a temporary pink slip and other convenient functions. If not already registered, customers can access MyInsurance on the TDInsurance.com website.

MyInsurance can also be accessed while on the go via the TD Insurance Mobile app. Customers can quickly and easily download the App from the App Store or Google Play Store for their home and auto insurance needs.

For customers who want to engage with an advisor, MyInsurance provides digital chat capabilities as an alternative to calling our contact centres at 1-866-454-8910. If you prefer using the telephone, please understand call wait times may be longer than normal during this time.

Protecting Customers and Colleagues

To help keep customers, colleagues and communities safe, TDI has actively shifted as many colleagues as possible to work remotely and by mid-April roughly 80% of TDI colleagues will be enabled to effectively work from home.

Like many regulated and essential functions, insurance companies remain open, and some of our colleagues will continue to work from TDI locations as a necessary function of their role for Canadians. For this, we've made changes including increased cleaning and disinfection to offices and contact centres for their safety and provided them with additional compensation. And, over the last few weeks TD has continued to pay those who are unable to work. Earlier this week, TD Group President and CEO, Bharat Masrani announced to TD's 85,000 colleagues that there will be no job losses in 2020 as a result of COVID-19.

CKA #KinVision2022 Strategic Plan
Year#3

What is THE CKA working on ?

2 New Membership Categories

Coming soon!

At the CKA AGM held on May 7th, it was voted to create two new CKA affiliation categories:

Academics and Corporations

The Membership Committee is studying how to implement these and have requested the input of PKAs. The review includes determining how to implement the application process, possible insurance and other benefits such as job postings, etc.

The Academic affiliation would be open to university professors, personnel, advisors, researchers, etc. but not to students. Students are to become members in PKAs only.

The Corporation affiliation would be open to Clinics, Studios, etc. where Kinesiologists work and be amongst the first to bear the logo "Affiliated CKA Clinic".

As planned the CKA Membership Committee will finalize all details to be ready for the renewal period starting November 2020 for the 2021 Affiliation year.

Seeking Ambassadors

Apply Now!

The CKA is seeking Ambassadors, a Kin and a client, to help promote mental health at the 2020 National Kinesiology Week (NKW). This initiative began last year and was very successful.

As an ambassador, you will speak on how Kins use exercise and physical activity to help people struggling with their mental health. You must be available for interviews (phone) and to produce a short introduction video.

The National Kinesiology Week (NKW ) will be held from November 23-29 2020. Ambassadors must be available during the NKW and the week prior to for interviews. They must also be available to tape a 90 sec. intro/promo video "selfie" style with a provided script and give the CKA the right to publish their video, image, story directly or indirectly in interviews with the press. We are seeking anglophone, francophone or bilingual people.

Do you think this would interest you? Are you helping a client struggling with their mental health?

Anyone interested can contact the CKA at info@cka.ca

Thank you to 2 great Interns

Further to concluding an internship with the CKA, it is with great appreciation that the Board of Directors and management thank the two interns from University of Toronto, Xinlin Yang (Sylvia) and Yijing Wang (Laura), for successfully accomplishing two projects: the Competency Review and the National Survey. Their completed projects are a testament to their incredible work ethic.

Xinlin Yang (Sylvia) has proven herself truly devoted to the work of researching and reviewing the competencies in 92 university kinesiology programs in Canada.

Yijing Wang (Laura) has proven herself truly devoted to the work of establishing and configuring a national kinesiology online survey of more than 70 questions to be sent to over 4200 kinesiologists in Canada.

During their eight-week internship, they proved how eager they are to learn, willing to lead projects and able to create. In their professional capacities, they are able to organize and structure work, and have a thirst for scientific rigour as well as a desire to advance projects. They quickly demonstrated an understanding of the challenges of our work environment.

The CKA recognizes their efforts, skills and devotion to helping to develop kinesiology. We hope this experience gave them a great opportunity to use not only their formal education but also a real-world application.

National Survey

As per its Strategic plan, the CKA R&D Committee has prepared a National Survey to collect information from Kinesiologists on different issues related to the practice of kinesiology. In order to better develop an inspiring and achievable strategic future plan for kinesiology in Canada, we need to know more on the working situation of Kins.

The survey is now ready to be launched in both languages on Google Form. It will be sent as planned on August 15th.

Take a few minutes to complete this survey no later than September 30th. Thanks in advance.

On Aug 15th , be ready! Stay tuned!

#KinStartUpKit

University Seminar/Webinar Tour

As you probably know, the CKA plans to present the #KinStartUpKit (KSUK) to as many university students as possible in collaboration with PKAs and university liaisons as per its 2019 R&D Action Plan from the #KinVision2022 Strategic Plan. The goal is to inform students (who are about to finish their degree in Kinesiology) on how to transition from academia to practice, aid in deciding to pursue post-graduate studies, to start a career or a business, or follow another path.

With COVID-19 restrictions and University closures, the coordination of the #KinStartUpKit seminars as planned for September was postponed. In lieu, Brooke Hamilton, CKA Coordinator worked on the following:

1. KSUK Video/Webinar

The content of the webinar has been finalized. The KSUK Videoshave been produced in in both languages.These will be used as support material in the during in-person presentations, live webinars, recorded webinars or presented by a third party.

2. KSUK Focus Group

A focus group of students from 4 different universities/3 different provinces was held in May. From this, the webinar content was adjusted and the video produced. We would like to thank all participants. We also extend our congratulations to Stacy Smith from NS Dalhousie University for winning the participation prize, that is, a $50 gift certificate from Human Kinetics (book publisher). The CKA thanks Human Kinetics for its support for kinesiology. See here

As COVID-19 has shut down most in-person university classes, the KSUK program is on hold until we can re-evaluate the university situation around Aug. 15th.

Competency Review

The Canadian Kinesiology Alliance (CKA), as per its mission, establishes and promotes the standards of the profession across Canada. These standards are competencies deemed necessary to practice kinesiology in Canada. The competency list serves in decision-making such as in membership/affiliation registration requirements and in continuing education credit requirements. The last review of competencies was in 2013.

The CKA mandates its Membership, Standards & Continuing Education Committee to review the competency list considering the many changes in the university curriculum over the past seven years.

The goal was to establish the most inclusive competency list; that is, a list of competencies included in the most programs to maximize access to membership.

The New Competency List Compared to the CURRENT LIST, CKO, CCUPEKA AND CSEP:

Two new competencies were added in the Core Studies: Research Design and Statistics

Six new competencies were added in the Elective Studies: Chronic Condition/Diseases, health promotion & prevention for different populations, info integration and judgment & care, laboratory, tutorial or practicum courses, leadership skill, wellness. These are competencies listed in CKO, CCUPEKA and/or CSEP.

Human anatomy, Human Physiology/ Exercise or Work, Psychomotor Behaviour/Motor Control & Learning, Research Design and Statistics are no longer appearing twice as core and elective since they are now mandatory.

The minimal requirements are also stated not only for university courses equal to 3.0 credits but also for those equal to 0.5 credits. This makes it easier for Kinesiologists. In the former version, it only related to 3 credit systems.

The competencies can be in either elective or core but the minimal requirement states to have the mandatory 6 core competencies. In the former version, the applicants were to receive credit for no more than two (2) courses in any one Elective Area of Study and to receive two (2) courses in a maximum of 5 Elective Areas of Study, which is confusing.

Credits are now granted for laboratory, tutorial or practicum courses while the former version did not. This will acknowledge the importance of having internship or "in field" experience.

After one more step, that is presenting this list to PKAs, the Canadian Kinesiology Alliance (CKA) will have established a new set of competencies to promote as the standards of the profession across Canada. These standards will be implemented in time for the renewal period in November for the 2021 affiliation year.

AWARENESS OF THE PROFESSION

HOW TO DIFFERENTIATE CKA & KINESIOLOGY FROM OTHER ASSOCIATIONS & CERTIFICATIONS?

The Canadian Kinesiology Alliance (CKA) and the Provincial Kinesiology Associations (PKAs) understand how confusing it may be to try to differentiate between the services of kinesiology, the CKA and other associations and their certifications. The CKA is currently reviewing a document to attempt to explain the differences in scope of practice, insurance and benefits of each of these associations.

The CKA wished to take a transparent, consultative and inclusive approach to helping stakeholders to understand the kinesiology milieu as it has evolved significantly over the past years.

From March 16th to May 30th, the CKA launched a consultation process to gather opinions, comments and suggestions to improving the initial document titled "How to Differentiate CKA/Kinesiology from CSEP/Exercise Physiologists". The CKA recognizes the field of practice what exercise physiologists bring to their clients. We strive to work together with all stakeholders to enhance the quality of care provided to the public.

The CKA thanks all stakeholders that have participated in the consultation process.

The CKA Legislation, Scope of practice & Ethics Committee is now reviewing all comments and will finalize a revised version of the document, starting with changing its title to include more associations.

You are invited to visit the CKA website regularly as the new document will be posted as soon as it is available.

As kinesiology is now well represented in each province and are part of the decision makers at CKA, we are looking forward to working together with all National Health Organizations (NHOs) and PKAs to raise awareness of the kinesiology profession, Kinesiologists' services and to work together to bring the best care to clients.

PUBLISHING POLICY

With CKA wishing to be a hub of information and to publish articles from third parties or Affiliated Kins, the time has come to establish a publishing policy to guide management in accepting or declining to publish articles or use third party articles for the eNewsletter, the Blog, the eChallenge and others. In addition, the CKA wishes to encourage Kins, professors, and researchers in kinesiology to send articles that they wish to be published.

In the next few months, the Communications-Media Committee will be working on establishing a publishing policy.

The CKA / ACK Recruiting Editorial Collaborators
Have you ever written articles or come across research relating to kinesiology practice that would be of interest to all in the profession? The CKA /ACK is looking for content, related to kinesiology  to share with our readers of the eNewsletter, CKA / ACK website and other means to come on various subjects i.e. science of Kin, awareness of the profession, best practice
stories, better your business, etc.

Send us your information to info@cka.ca: News, events, best practice ideas, challenges etc.

HOW ARE ALTERNATIVE THERAPIES RELATED TO THE KINESIOLOGY SCOPE OF PRACTICE?

Further to the Canadian Kinesiology Alliance (CKA) consulting with stakeholders on alternative therapies, a new guideline is now available on CKA Website under a revised title:

How to Determine if Certain Alternative Therapies are Within The Scope of Practice of Kinesiology?

The practice of kinesiology is growing as new treatments, complementary therapies, and alternative therapies are made available. The CKA and the Provincial Kinesiology Associations (PKAs) wish to assist Kinesiologists when considering the use of new treatments/therapies. This document will provide information for Kinesiologists who may recommend or provide complementary therapies, and alternative therapies, in conjunction with their practice of conventional kinesiology, or may have clients seeking or receiving these therapies in addition to conventional kinesiology treatment.

Important: In this document, the words therapies and treatments are used in a general and broad term to mean modalities.

Whenever considering whether an activity, or the use of a particular device, is within the scope or practice of kinesiology, a Kinesiologist should consider whether it:

1. involves a controlled act or some other legally regulated activity; and
2. whether it falls within the defined scope of practice of kinesiology
   (i.e. assessment, rehabilitation and management of human movement and performance.)

Kinesiologists should also consider whether they are competent to perform the activity or to employ the device in a safe and effective manner. Remember that Kinesiologists cannot prescribe pills/medications nor can they penetrate beneath the skin (dermis) i.e. implant devices, diabetes testing. Even if certain reserved activities are shared between several professionals, they do not have the same scope for each of them since they must register within the parameters set by their field of practice.

When Kinesiologists are considering using new treatments, complementary therapies, and alternative therapies, we suggest that one considers:

1. What is meant by conventional therapies, complementary therapies, or alternative therapies?
2. What are the expectations for practice?
3. What are the specific expectations when providing complementary therapies or alternative therapies?
4. What are the specific expectations of clients requesting or receiving complementary therapies or alternative therapies?
5. What else must be considered before providing some therapies (e.g. insurance, scope)?

Read more

SCIENCE OF KINESIOLOGY

SFU lab helps patient manage rare disease through programmed exercise

Diane Mar-Nicolle
Simon Fraser University Website – SFU News May 20 2020

A rare mitochondrial disease left SFU alumnus Elizabeth Nadeau exhausted, housebound and on long-term disability. But help from SFU's Laboratory for Quantitative Exercise Biology has changed her circumstances, leading to recovery through self-management, and a scientific paper about the process.

The human body contains thousands of mitochondria that convert the food we consume into energy.  When these tiny structures fail to function properly, a number of debilitating diseases, for which no cures or therapies exist, can occur.

For Nadeau, the disease presented as Multiple Symmetric Lipomatosis (MSL).

"I developed multiple large fatty masses around my upper back.  After menopause they grew quickly and at that point," she says, "they began to interfere with my sleep and my breathing."

Nadeau's only treatment option was to undergo debulking surgery that would temporarily remove the growth. The surgery removed three kilograms of fatty tissue but precipitated a severe metabolic crisis for Nadeau.

Read more

How Fitness Will Change Forever?

Quarantine reminded us that we could work out anywhere. But "anywhere" is not a place we go to do important things

Editor's Note: This article is part of "Uncharted," a series about the world we're leaving behind, and the one being remade by the pandemic.

It's Day One of the reopened future, and as people have always done when it's time for a new start, you head to the gym. Well, hold on. We should begin before Day One, because you'll actually have booked this time slot the week before. It's good for 90 minutes. Don't be late.

You grab a door handle wrapped in germ-repelling vinyl and walk inside. A Bluetooth-enabled beacon at the front desk recognizes your phone and checks you in. The receptionist takes your temperature and hands you a towel, plus a colored wristband that'll help the staff remind you when it's time to go. Hopefully you brought some water with you, because touchless bottle fillers have replaced the drinking fountains.

You put your things in a locker and then walk out onto a fitness floor where alternating treadmills are unplugged, where roaming maintenance workers with specialized sprayers coat the equipment in clinging antiseptics, where extra-strength-Purell dispensers lurk in every sight line, where people lifting weights wear latex gloves, and where gym-logo masks dot the faces of all the people who forgot their own.

Read more

2019 American College of Rheumatology/Arthritis Foundation
Guideline for the Management of Osteoarthritis of the Hand, Hip, and Knee

Sharon L. Kolasinski, et al.

Arthritis Care & Research. Vol 0, No. 0, Month 2020, pp 1-14.

On January 7, 2020 the American College of Rheumatology (ACR), in partnership with the Arthritis

Foundation (AF) published the updated 2019 ACR/AF Guideline for the Management of Osteoarthritis of the Hand,Hip and Knee.

This guideline incorporates advances in treatment added to the literature since the last guideline, published in 2012. The aim of guidelines and treatment recommendations are not to dictate care for individual patients. Instead, guidelines are published to guide clinicians and patients in the patterns of treatment practice.
To update the 2019 ACR/AF guidelines, five teams were involved:

1. Core Leadership Team that supervised and coordinated the project and drafted questions for the Evidence Report and manuscript
2. Literature Review Team that screened the literature and abstracted the data to produce an Evidence Report
3. Expert Panel that provided input into question development
4. Patient Panel
5. Inter professional Voting Panel that included rheumatologists, an internist, physical and occupational therapists, and patients.

The quality of the research evidence was evaluated using the Grading of Recommendations, Assessment, Development and Evaluations (GRADE) framework. Using GRADE, a proposed intervention for OA was determined to be either favourable or not favourable. If favourable, then this proposed intervention was assigned either a strong, or conditional recommendation.

Strong recommendations were made; see the summary table.

Read More

Gaining skeletal muscle strength by exercising

This is an excerpt from Exercise and Physical Activity for Older Adults by Danielle R. Bouchard.

By Martin Sénéchal, Brittany Rioux

A large body of evidence suggests that progressive, regular resistance training has a significant effect on skeletal muscle strength, specifically due to adaptations in the nervous and skeletal muscle systems (Russ, Gregg-Cornell, Conaway, & Clark, 2012). As such, resistance training activities can improve the decline in muscle and strength associated with aging (Burton & Sumukadas, 2010). Additionally, low physical activity levels are extremely common among older adults, which also leads to losses in skeletal muscle mass and strength (Clark, 2009; Troiano et al., 2008). Thus, resistance training activities are used to treat, slow, and prevent dynapenia (Resnick & Boltz, 2016). Currently, there are no standardized resistance training guidelines for improving skeletal muscle strength or power among older adults. However, resistance training has been shown to be both safe and feasible in this population. Resistance training guidelines for the general public such as those put forth by the American College of Sports Medicine (ACSM) may be well tolerated by older adults when training at appropriate workloads and may allow older adults to achieve musculoskeletal benefits (American College of Sports Medicine, 2009; Esco, 2013; Kraemer et al., 2002).

There are several training variables in the ACSM resistance training guidelines (American College of Sports Medicine, 2009; Esco, 2013; Kraemer et al., 2002):

• Frequency: The number of exercise sessions per week
• Duration: The length of each training session
• Intensity: The relative amount of weight being lifted (i.e., percentage of maximum)
• Repetitions: The number of times an individual performs a complete movement of a given exercise
• Progression: Also known as overload; gradually increasing the load or the stress placed on the skeletal muscle during exercise

Read more

Thank you to Human Kinetics for providing this excerpt.

LIAISON & ADVOCACY

Letter to the Prime Minister

The CKA & PKAs have heard you and listened to you. As Kinesiologists were asking for help from their PKAs and the CKA in convincing governments to make the many financial support programs available to them, and as suggested by BCAK, the CKA sent a letter to the Federal Government to thank them for changing the CERB program to include Kins working 10 hours or less and those without any revenue. We also wanted to make contact with the government to lobby on behalf of our members and affiliates.

Each PKA and the CKA collaborated in drafting a letter after having had counsel from CKA's accounting firm and OKA's government relations consultant. This letter was sent on Friday April 10th with signatures from CKA and all PKAs.

Our Kinesiologists believe it was the right thing to do to keep working with clients who depend on them for continued care and health. With this modified CERB program, they will be able to support some of their clients through telehealth services. This is a benefit to the government (reduces health care costs), to Kinesiologists, and to clients who need continued care and support. We thanked the Government for their support in modifying the CERB program to allow individuals who are working reduced hours (down to 10 hours a week or less) to qualify for a top-up to $2000 for the 4-week reporting period. We understood that the details were still being worked out, but we had/have confidence that the amended program will provide the financial support required for those individuals across the country who have been reduced to low part-time hours.

Read more 

CLHIA Workshop

The CKA had begun to be seriously involved in reaching out to insurance companies to raise awareness of kinesiology services and to ensure their inclusion in their extended health benefit programs. Unfortunately the 2020 CLHIA conference was cancelled because of COVID-19 restrictions.

Rest assured; The CKA turned it around and was able to secure an invitation as a guest speaker at the CLHIA Workshop in December 2020. This is a virtual meeting attended by more than 22 representatives of insurance companies.

ParticipACTION's Report on youth

ParticipACTION's newest Report Card on Physical Activity for Children and Youth, released today, assigns a grade of "D+" to kids in Canada for their Overall Physical Activity. Find out why.

This year, Canadian children received a "D+" grade for Overall Physical Activity, "D+" for Sedentary Behaviour, "B" for Sleep, and "F" for overall 24-Hour Movement Behaviours. Considering these grades it's time to consider various ways to shift these trends in a more favourable direction. What can we do as families to positively support healthy movement behaviours of our kids?

Young people's physical activity levels dropped significantly during confinement, according to a ParticipACTION survey of Canadian families a month after the WHO declared a global pandemic. Barely 4.8% of children and 0.8% of adolescents complied with the national 24-hour movement guidelines. This means that only this small percentage slept and moved enough. Before confinement, this rate was 15% - which was already worrying.

The 2020 Report Card and a summary of its findings (the Highlight Report) are available online at ParticipACTION.com.

Read more

BUSINESS & DEVELOPMENT

Respiplus with eXpand eLearning.
A New CKA Partner

The CKA is pleased to announce its new partnership with Respiplus with eXpand eLearning within the CKA/PKA Affinity Program. eXpand offers a wide range of continuing education opportunities for health professionals and Kinesiologists. eXpand courses will enable Kinesiologists to understand how to work with individuals with chronic respiratory conditions such as COPD, etc.

Initiated by Dr. Jean Bourdeau, M.D., M.SC., FRCPC, for a project from McGill University, Respiplus now offers courses to help professionals. Exercise intolerance in COPD is complex, and multifactorial, including pulmonary factors, and limb muscle dysfunction (e.g. abnormal skeletal muscle size, strength, endurance, etc.) In their courses, they discuss how exercise tolerance is most often limited by intolerable breathlessness and/or leg fatigue, and how the primary exercise-limiting symptoms reported by clients may help guide therapy options.

The CKA invites Kinesiologists to consider eXpand courses to complete their continuing education credits. eXpand courses will enable Kinesiologists to understand how to work with individuals with chronic respiratory conditions such as COPD, Asthma, Pulmonary Fibrosis and other chronic respiratory diseases. You will be able to design programs for long-term rehabilitation and behaviour change.

Individuals with chronic respiratory conditions have to cope with shortness of breath, anxiety and frequent visits to hospital. Their physical and mental well-being can be compromised.

Expand your knowledge of respiratory conditions, help people manage their symptoms and improve their quality of life.

A 25% discount is offered
to Affiliated Kinesiologists

Use the promotional code: kin25%. More information on CKA Boutique

Hexfit helps a 4th PKA !

Alberta Association of Kinesiologists Joins Hexfit 

It is with great pleasure that Hexfit welcomes the Association of Kinesiologists of Alberta to its partners to promote the software to all its kinesiologist members.

Hexfit therefore becomes the new software promoted by the association, joining the Ontario Kinesiology Association, the New Brunswick Kinesiology Association and the Quebec Kinesiologist Federation.

This partnership will give kinesiologists the chance to centralize their files and the workout plans under a single software while centralizing information between other health professionals.

This software will thus facilitate intervention management, make flexible and accessible the creation of exercise programs using a database of animated exercises to choose, manage appointment scheduling in a simplified way and more.

Hexfit invites other PKAs to contact them for more information or to eventually join in!

EVENTS

Mental Health Campaign & eMentalFitChallenge

An early kick-off leading to November's 2020 NKW

In conjunction with the 2020 National Kinesiology Week, presented by Hexfit, from November 23 to 29th, the Canadian Kinesiology Alliance used Bell Let's Talk Day in January, and Mental Health Week in May, to begin to create a buzz by inviting people struggling with their mental health to start earlier in the year and join us in November with National Kinesiology Week in support of Mental Health. Canadians were invited to take on the eMentalFitChallenge to find strategies and opportunities to lead a more active lifestyle.

The CKA reminded Canadians affected by mental illness that Kinesiologists, as part of a professional health team, can help them to move better, and live better. Kinesiologists can help! 

In summary, this 20 day campaign reached 58,186 people; increased circulation to CKA website by 33.7% of which 2.3% went on "Find-a-kin" page; cost was 80$ for boosting FB publicity; eMentalFitChallenge had 131 participants (71FR + 60EN), 8 mails (daily) with 63.73% opening rate. Each email included an article related to Mental Health and Exercises, an exercise of the day and a reminder to visit the CKA Directory to find a Kin near them. Then a total of 8 emails were created and sent to subscribers (one per day) using the eNewsletter module.

130 258 total people reached this year with Mental Health
  58 186 people reached - Mental Health Week

2020 NHFD

In conjunction with the 2020 National Health and Fitness Day held on June 6th, the CKA invited Kinesiologists and PKAs to get involved online to keep contact with clients. Kins must remind Canadians that Kinesiologists are there for them in order to increase awareness of the profession.

During the COVID-19 pandemic we understand how challenging it is to remain active. We have all had to rethink how to keep moving so that we stay healthy - mentally and physically. On National Health and Fitness Day, June 6th, we joined with our amazing partners to provide a number of ways to celebrate.

Come on Canada - get up, get out, get active!

203 579 people reached

In summary, this 18 day campaign reached 203,579 people; circulation on the CKA website decreased by 20.7 % of which 7.5% went on "What a Kinesiologist does?" page; this at no cost. The decrease of circulation may be caused by the previous event in May having been more interactive, that is eMentalFitChallenge, and because NHFD did not include a call to action to visit the CKA Website e.g. find a kin.

NEWS FROM THE PKAs

Sharing Information

Considering government restrictions on gatherings, and in keeping with the social distancing guidelines by the Federal and Provincial Health officers across Canada, BCAK will hold its June 29th Annual General Meeting virtually. Its Professional Development event is still pending further notice. 

 The BCAK continues to focus on connecting with all levels of government in BC with the overarching goal of professional regulation and greater respect for the skills and knowledge its members provide to society. 

The AKA is working hard to establish our board and regulation subcommittee initiatives as we have four new subcommittee members and three new board members since March. In addition, we have partnered with the BCAK on the webinar initiative they proposed at our last round table. These webinars will provide free educational opportunity to our members and will be ready for launch early to mid July.  Lastly, we recently surveyed our wait-list for FASE and confirmed that we will host on Oct 23/24 & Oct 31/Nov 1, 2020 - venue pending.

SK

SK is not currently one of the 9 PKA's, but now has representation on the CKA Board of Directors and is exploring the exciting possibility of becoming the 10th PKA, making representation truly national. 

Due to the COVID-19 situation, SKESA has held its AGM virtually in late May. Regrettably, there has been decision taken to becaome a CKA recognized PKA at this time.

SKESA is still working to become more Kinesiology focused/based.

The MKA is currently focused on reviving our organization which had been dormant in the last few years. The Board of Directors who is dedicated to bringing awareness of the MKA is working on building our membership

KEEN initiative has been launched. It will be eventually made available to other PKAs through a partnership with CKA; Keeping an eye on CKO's decision on AT specialization because OKA will wish to participate in the consultation process to be held for 60 days; the new CRM and new website have improved process of renewals and retention; ever since they have implemented a free student application, membership numbers have increased significantly and hopefully will retain them when they're finished university.

On June 17th, the Quebec government has announced another phase of to release the sports, leisure and outdoor activities sector.

From June 22, everywhere in Quebec, you will be able to start offering services inside your studio, your training center or your fitness center, while respecting the physical distance of 2m as well as the other measures issued by the CNESST and public health, which you will find in our policy of gradual resumption of activities, updated and complete.

The FKQ team wishes you a good start to the summer and above all, good health!  

KANS iis working on restructuring their Board of Directors; striving to increase membership

Due to financial pressures related to COVID-19, Kinesiology PEI will be waiving the first year of provincial membership fees ($55.00) for all new Affiliated Kinesiologists who join Kinesiology PEI prior to August 1, 2020. To participate in the program, please register for a Kinesiology PEI membership through the Canadian Kinesiology Alliance website (www.cka.ca) and pay the required fees. Once this process is complete, simply email your membership receipt to info@kinpei.ca before August 1st, 2020 to receive your reimbursement. For questions about membership or this program please contact info@kinpei.ca.

The NLKA is undergoing planning for a  Roundtable event for the Fall. The main objective of the Roundtable is to bring community-partners together to discuss and plan the future of the profession of Kinesiology in Newfoundland and Labrador.
 
In addition a continuing education opportunity is planned for members over the coming months.  Lastly, the NLKA will continue to collaborate with Memorial University's Human Kinetics and Recreation Faculty over the Fall semester.

EMPLOYMENT OPPORTUNITIES

NEWS FROM OUR PARTNERS

A word from CKA partners

CHANGE

The Canadian Kinesiology Alliance is proud to announce a partnership with continuing education provider First Line Education Inc.

Since 2007, the First Line team has been helping movement therapists across Canada explore a wide range of clinical assessment skills and create innovative therapeutic exercise programs for many kinds of clients.

April Courses – ALL online!

April 4 & 5 – Assessment Level 2 – Functional Testing For The Upper & Lower Body

April 18 – Introduction To Therapeutic Exercise – Building The Basics From Your Assessment

April 19 – Building Therapeutic Exercise Progressions For The Upper & Lower Body

April 25 – Movement Day

April 26 – Case Study Day

For more information and to download course outlines - click here.

On May 4, First Line Education is excited to announce launch of the second 90 Day Clinical Practice Mentorship program. This 90 Day experience will help movement therapists improve the quality of their clinical practice, add a side hustle to their current employment situation, or launch and grow their own movement therapy business.

Looking for a bridge between your kinesiology degree and clinical practice? Feel like you have all the ingredients to up level your business - but need a recipe to follow to put it all together? Want to attract a new client base or start working with clients online? The 90 Day Clinical Practice Mentorship program is your flexible practical answer!

Registration opens on April 4. For more information and to download a program outline - click here.

Our online courses are live!!
More dates to come
Click here

Get trained from leading experts in the movement industry. Movement is key to all healing, regardless if you are working with an elite athlete or someone suffering from a car crash.

VISIT CKA.CA

PROVINCIAL KINESIOLOGY ASSOCIATIONS

PARTNERS

Collaborators

Publisher: France A. Martin    Project Manager: Marki Wong

Editors/Collaborators:
Kathie Sparkey, France A. Martin, Brooke Hamilton, Minda Chittenden, Muriel Ouaknine  

Layout & Design:
France A. Martin  

Copyright © 2020 Canadian Kinesiology Alliance / Alliance canadienne de kinésiologie, All rights reserved. Tous droits réservés. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the Canadian Kinesiology Alliance