2022 Spring
Vol.6 No.1

CKA #KINVISION2022 STRATEGIC PLAN - YEAR 5 -
What Is the CKA Working On?

As the CKA takes on the last year of its five-year strategic plan, it is clear that we're going to be busy promoting kinesiology. The first part of the year will focus on finalizing partnership with the PKAs for the two main promotional campaigns for 2022 and on consulting stakeholders to gather input before establishing the new 2023-27 Strategic Plan later in the year. 

What will the CKA be working on?

• Two campaigns: Hire a Kin, aimed at the general public, and Join the Movement, aimed at insurance companies
• Events to raise awareness of kinesiology: NHF Week, CLHIA workshop presentation, NHFD, National Injury Prevention Day, NKW, Kin Can Conference, Kin Case Challenge, Canadian Kinesiology Awards, CSEP Annual Conference
• #KSUK seminar/webinar university tour: bookings of presentations by the CKA are going well in some provinces; other provinces have taken on this program to directly interact with universities
• Partnering with kinesiology-related associations: EIMC, CSEP, CATA, CCUPEKA, ParticipACTION
• Publishing: blogs, three quarterly eNewsletters for Kinesiologists only this year
• Still managing the renewal process and continuing education program
• Reviewing the Guide to Legislation booklet to include more up-to-date material to help provinces have kinesiology regulated

We are looking forward to making it all happen!

In the Near Future . . . 2023-27 Kinesiology Strategic Plan - Across Canada

Working on the new strategic plan has become a countrywide exercise. Consultations with PKAs to gather their input on the future of kinesiology across Canada is well under way. The CKA began surveying PKAs last December, and this was followed by a series of individual consultation and group consultation sessions. It seems that PKAs are shifting their focus to play a direct role with Kinesiologists, students, universities, and researchers, while the CKA's role would be geared towards the PKAs only and its mission of promoting kinesiology to the general public. Discussions on defining the barriers, finding solutions, and determining how this can be achieved are the next step. The transition will centre around communications, alignment, and engagement.

Thanks to LBB Strategies for guiding us through this process. We are looking forward to reporting on the next steps!

National Winter Health and Fitness Week

For the 2022 Winter Health and Fitness Week (February 14-20), the CKA invited Kinesiologists and PKAs to get involved by keeping in contact with their clients. Kins reminded Canadians that Kinesiologists are there for them in order to increase awareness of the profession.

It was your turn to play!

It was time to get the pandemic gloom in check and get outside to play and celebrate Winter Health and Fitness Week, February 14 to 20. The event, which encouraged people to get out and move around through winter sports and activities, was held in full compliance with COVID-19 health protocols.

"The pandemic has been really difficult for everyone, both physically and mentally. It is well known that being active goes a long way in helping to manage stress, anxiety and depression. I encourage Canadians to share their favourite winter activities with us and find out about fitness events across Canada," said Senator Marty Deacon.

This event was organized in collaboration with several organizations including Active for Life, ParticipACTION, the Canadian Olympic Committee, and Canadian Heritage. The Canadian Kinesiology Alliance was proud to be among them.

Olympian Nancy Greene Raine has been a long-time supporter of the initiative, and this year she was joined by several prominent supporters, including Governor General Mary Simon, senator and Paralympian Chantal Petitclerc, and MP and Olympian Adam Van Koeverden. Visit: showusyourmoves.ca

Thank you to all Kinesiologists who participated!

Future Events - Reserve the Dates!

2022 CKA AGM - May 4, 2022

The Canadian Kinesiology Alliance / L'Alliance Canadienne de Kinésiologie (CKA / ACK) will hold its annual general meeting on May 4, 2022, at 8:00 p.m. ET.

The Nominations Committee has finalized a slate for the 2022-23 CKA Board of Directors and the PKAs have confirmed their delegates. The notice of meeting and agenda will be sent to all Kinesiologists on April 7, 2022. This year, in addition to the regular business of the AGM, there will be a motion to approve bylaw changes as per results of the governance assessment. The 2021 annual report will be available on the website. Everyone is welcome to attend via teleconference. More details coming soon.

Promotional Opportunities for Kins

National Health and Fitness Day - June 4, 2022
National Injury Prevention Day - July 5, 2022 - new this year!

In conjunction with National Health and Fitness Day (NHFD), the CKA invites Kinesiologists to reserve June 4, 2022, to promote their services. This year, a new event has been added: National Injury Prevention Day (July 5, 2022). The CKA will adapt the event's promotional material for Kins to use, and a social media campaign is scheduled. The lead message will continue to be the same: to begin exercising at these events and continue throughout the year until the 2022 National Kinesiology Week in November.

CKA Events

Kin Case Competition - November 18-27
National Kinesiology Week - November 21-27
Kin Can Conference - November 26-27
Canadian Kinesiology Awards - November 27

Don't miss the biggest meet of the year for Kins! For a third year, the CKA, in collaboration with the PKAs, will be presenting these four events back to back.

The CKA will hold a national case competition for students again this year. The format is still to be determined. This event will give students opportunities to resolve real-life kinesiology cases while creating relationships with Kinesiologists and researchers.

The CKA will host the annual virtual national Kin Can Conference, where esteemed speakers will address Kinesiologists across the country about a variety of topics that enlighten and embolden Kins and their practices. Events include a virtual trade show, a live Q&A with presenters at the top of their fields, and professional networking. Last year's conference welcomed over 900 participants.

The CKA will also host the annual Canadian Kinesiology Awards, which acknowledge outstanding achievement in Canada's kinesiology industry. The CKA is pleased to recognize the accomplishments of Canadian professionals. A CKA award is a symbol of excellence as well as a powerful launching pad for careers, kinesiology clinics, and universities looking to establish themselves in a competitive marketplace. Awards for Kin of the Year, Event of the Year, Researcher of the Year, and Best Speaker of Kin Can Conference will be awarded to Kinesiologists nominated and selected from across Canada.

The NKW will be presented under a new theme: Hire a Kin. The CKA is seeking ambassadors – a Kin and a client – to promote mental health during the 2022 NKW. This initiative began last year and was very successful. Your role as an ambassador will be to speak about your experience as a Kin helping people struggling with mental health through exercise and physical activity. You must be available for phone interviews and to produce a short introduction video. Anyone interested can contact the CKA at info@cka.ca.

In 2022,
Two Major Promotional Campaigns in Partnership with PKAs

Because the partnership with the PKAs for last year's insurance benefit campaign was a great endeavour, the PKAs have suggested that the CKA also partner with them for the regular annual promotional campaign around National Kinesiology Week with the theme of Hire a Kin, rather than Find a Kin. Both promotional campaigns would then benefit from larger funding, thus making it possible to do more and to reach more people.

The Hire a Kin promotional campaign will include editorial material; media relations including targeting media outreach on 25 chronic conditions; NKW promotional material; a PR campaign focusing on return to sport after injury, including a news release, opinion letter, and key messages; tools for events (NKW, National Injury Prevention Day, NHDF); social media content targeting 25 chronic conditions, including Google Ads, Facebook ads, Google Display, and LinkedIn; and as a novelty, a social media contest with prizes for the general public.

The Join the Movement promotional campaign will include hand-picked actions from an initial list still to be confirmed, such as transitioning the company outreach campaign to an information-based campaign based on a bi-monthly newsletter; surveying employers to identify those offering or considering exercise and kinesiology services; continuing the campaign promoting kinesiology to benefits providers, consultants, and insurance companies; ongoing presence at the CLHIA conference (speaker workshop); being the Ontario representative for the Chronic Disease Prevention Alliance of Canada; sending emails to employers for the Health Human Resource Shortage campaign; becoming an advisor for the Benefits Canada Healthcare Survey; updating messaging and collateral; developing a webinar aimed at how to make use of the movement tool; developing a "why join/why ask" video series (10 videos) featuring Kins explaining the importance of joining the movement; developing a new messaging strategy for the public-facing campaign; developing an organic social media plan anchored around the chronic conditions associated with positive outcomes from kinesiology; developing native ads to support the public-facing campaign; and developing a social media and programmatic advertising campaign.

Lots to come! 

Seeking Writers

Do you want to be published? The CKA is seeking writers to produce up to 10 blogs within its partnership with ParticipACTION, a national non-profit organization helping Canadians move more through leadership and innovative engagement initiatives. The CKA / ACK, in collaboration with Kinesiologists, will provide ParticipACTION with content through a guest article series consisting of 10 articles per year to be posted on ParticipACTION's app and promoted through their various communication channels.

ParticipACTION will actively work with the CKA / ACK to grow awareness of the kinesiology practice and the important role it can play to support ParticipACTION's vision of a Canada where physical activity is a vital part of everyday life. The CKA / ACK encourages Kinesiologists to promote kinesiology services by using ParticipACTION's app.

Apply now! Contact info@cka.ca.

Kinesiologist Receives Honorable Recognition

Last December 29, 2021, Her Excellency the Right Honourable Mary Simon, Governor General of Canada, announced 135 appointments to the Order of Canada. The new appointees include 2 Companions (C.C.), 39 Officers (O.C.), 1 honorary Member, and 93 Members (C.M.).

The Order of Canada is one of our country's highest civilian honours. Its Companions, Officers, and Members take to heart the motto of the Order: DESIDERANTES MELIOREM PATRIAM ("They desire a better country").

Congratulations to UBC kinesiology professor emeritus Dr. Donald Chisholm McKenzie, O.C., M.S.M., of Sidney, British Columbia, who has been appointed to the #OrderOfCanada! Dr. McKenzie was appointed for his expertise in sports medicine, and for his seminal research on the effectiveness of exercise as an intervention for breast cancer patients.

   Read more about his contributions   

KEPE - Kinesiology Entry-to-Profession Exam Is Abandoned

In 2021, the PKAs and CKA worked on creating a national exam to be administered before Kinesiologists begin practising. Further to a thorough discussion on how to implement this program to ensure its financial viability while offering exams at a reasonable price, it was decided to abandon the proposed system and go back to the drawing board.

This will probably be a relief to many students finishing their last year in university who were concerned about this new program. The CKA and PKAs will not be implementing an exam until a better solution is found. In the meantime, access to the profession will continue to be monitored by ensuring required competencies are met. 

Virtual Care Survey 2022

Results

The Canadian Kinesiology Alliance wanted to learn more about Kinesiologists and virtual care. Prior to the pandemic, the health benefits and insurance sector had been moving towards virtual care, especially in the provision of mental health services. During the pandemic, the provision of virtual care has accelerated significantly across many aspects of the health care system. Virtual care is here to stay. The CKA is working alongside the provincial kinesiology associations on a major long-term initiative called the Kinesiology Movement, with the goal of getting more Kinesiologists involved in the private health and wellness sector – virtual care is a key to increasing that involvement. Here are the results of a survey of members across the country undertaken November/December 2021.

   Read More   

People Corporation - One of Canada's Largest Benefits Providers Has Put Kinesiology on the Menu Coast to Coast

That's the word from People Corporation, a Winnipeg-based company with offices across Canada providing group benefits, retirement benefits, and wellness and human resource services to 1.6 million Canadian households. People tells the Ontario Kinesiology Association and Canadian Kinesiology Alliance that it offers coverage of kinesiology services when submitted by its plan holders.

The company offers kinesiology combined with massage therapy. In Ontario, where kinesiology is a regulated health profession and recognized by the Canada Revenue Agency, the service is also covered under the company's Health Spending Account program.

In provinces where kinesiology is not a regulated profession, People requires any covered Kinesiologist to be registered with the Canadian Kinesiology Alliance or one of its allied provincial kinesiology associations: British Columbia Association of Kinesiologists, Alberta Kinesiology Association, Ontario Kinesiology Association, Fédération des Kinésiologies du Québec, New Brunswick Kinesiology Association, and Newfoundland and Labrador Kinesiology Association.

People Corporation is one of Canada's largest independent benefits providers. With more than 1,500 staff members and upwards of 35 offices in 21 cities, the company serves thousands of organizations across a wide range of industries.

"It's exciting to see kinesiology being offered as an option by a company with People Corporation's size and scope," said OKA president Sabrina Francescut.

Kathie Sharkey, CKA president, went on to say, "As an alliance of Canada's provincial kinesiology associations, the Canadian Kinesiology Alliance is working to increase awareness of the profession, and it's our hope that more and more Canadians get access to kinesiology and the science of human movement through their employer benefit and wellness programs."

The provincial kinesiology associations, in partnership with the OKA and CKA, have launched a national campaign - the Kinesiology Movement - to encourage more companies to extend benefits coverage to include kinesiology.

COVID-19 Virtual Library of Health Data and Evidence

The Public Health Agency of Canada (PHAC) recently published the COVID-19 Virtual Library of health data and evidence on the Public Health Infobase. The Virtual Library provides centralized access to a searchable collection of national surveillance and research data and evidence about the wider health impacts of COVID-19 in Canada.

The pandemic resulted in a range of health impacts beyond COVID-19 infections. Some events that have impacted people's health in Canada include school closures, health care staff shortages, closures of recreational facilities, and isolation and physical distancing. These events are taken into consideration when studying the wider health impacts of the pandemic on mental health, substance use, family and gender-based violence, and chronic and infectious disease.

All products in the Virtual Library were funded and/or published by the Public Health Agency of Canada, Health Canada, the Canadian Institute for Health Information, the Canadian Institutes of Health Research, and Statistics Canada. Visitors to the Virtual Library can search for knowledge products by keyword, topic, population group, and source organization.

The Virtual Library can aid in finding published information on the wider health impacts of COVID-19 in Canada. It can also inform further surveillance and research work and enable evidence-based decisions, policies, and programs to enhance public health outcomes for Canadians. For more information, please visit the About the virtual library tab.

The Virtual Library is expanding and evolving as new data, evidence, and other resources covering additional topics are added.

   Read More   

11 Trends That Will Shape Work in 2022 and Beyond

Brian Kropp and Emily Rose McRae, Harvard Business Review, January 13, 2022

We've been living through the greatest workplace disruption in generations and the level of volatility will not slow down in 2022. New Covid variants will continue to emerge and may cause workplaces to temporarily go remote again. Hybrid work will create . . .

Trend #8. Wellness will become the newest metric that companies use to understand their employees.

For years, executives have experimented with different metrics, such as employee satisfaction or engagement, to understand their employees. In 2022, organizations will add in new measures that assess their mental, physical, and financial health.

Many companies expanded the wellness support they provided to their employees in the wake of the pandemic. A Gartner 2020 survey of 52 HR executives found that:

• 94% of companies made significant investments in their well-being programs
• 85% increased support for mental health benefits
• 50% increased support for physical well-being
• 38% increased support for financial well-being

These programs work for those that take advantage of them. Gartner analysis shows that employees who utilize these benefits report 23% higher levels of mental health, 17% higher levels of physical health, and are 23% more likely to say they sleep well at night. These improvements in personal outcomes translate to higher levels of performance and retention..

   Read More   

Exercise Professionals with Advanced Clinical Training Should be Afforded Greater Responsibility in Pre-Participation Exercise Screening:

A New Collaborative Model between Exercise Professionals and Physicians

AJ. Maiorana et al. (2018) Sports Med (2018) 48:1293–1302

Many kinesiologists are often faced with the possibility that a new client needs to be referred for additional evaluation before they are comfortable allowing them to participate in an exercise program.  In the great majority of cases, the client is referred to the physician for "approval".  The authors of this paper illustrate that this "clearance to exercise" model is "unjustified" as it does not benefit the client and is further detrimental on many levels.

Delays in physician appointments and a subsequent return to the fitness centre only further stalls participation in a population that are already unmotivated to exercise.  Ironically, while these appointments increase costs to the medical system, physicians are generally poor at performing them because they lack appropriate training or cannot spend an appropriate amount of time to do them properly.

In this paper, the authors present "a model for pre-participation exercise screening and the initial assessment of clients wishing to commence an exercise programme. It is designed to guide professional practice for the referral, assessment, and prescription of exercise for people across the health spectrum, from individuals who are apparently healthy, through to clients with pre-existing or occult chronic conditions."

As health professionals, kinesiologists should encourage people to engage in exercise to benefit their health.  Even more, we should actively remove as many barriers as possible to their progress.  This paper provides a good discussion of a topic that is often too easily disregarded and should motivate kinesiologists to become more proactive during initial client meetings. 

   Read More   

Cognitive Health: A Hidden Challenge with Tremendous Workplace Implications

Now, more than ever, it's time for workplaces to recognize the importance of cognitive health in determining the success of their employees and their organization.

Workplaces often spend considerable time and effort in reviewing job performance and modifying job descriptions to meet the evolving needs of the organization.

Cognitive function is a key element of almost all jobs today; however, there is a significant deficit in our recognition, assessment and understanding of cognitive demands  across all jobs.

This can have major implications for workplaces – from basic performance issues to serious events such as accidents.

Cognitive function is a broad term that refers to mental processes involved in the acquisition of knowledge, manipulation of information, reasoning, management of emotion, and control of motor abilities.

COVID-19 has done more than create widespread awareness of the importance of public and mental health – it has opened up the discussion about these cognitive functions.

   Read More  

Applying Clinical Reasoning Theories to Kinesiology:  Advancing the Education of Future Healthcare Professionals.

Rebecca Ataman, RKin, & Robyn J. Ibey, PhD. (2021)
International Journal of Kinesiology in Higher Education

Clinical reasoning is an integral part of the education of medical professionals across all disciplines.  This is because it sets the foundation for solving problems and applying sound judgment when working with clients and/or patients.  Although many Canadian university programs have made changes to their curricula to provide content reflecting kinesiologists' professional needs, adding education in clinical reasoning will improve the transfer of classroom knowledge into practice settings.  In the authors' words, "Clinical reasoning is… essential for the development of autonomous health professionals."

Written by Canadian researchers, this is the first article of its kind to examine how clinical reasoning, used in medicine and other healthcare professions, might be incorporated into the professional development of kinesiologists.  The ability to use clear and objective decision-making not only helps to identify the problem, but also consistently arrive at the best solution.  This paper makes a good first step toward that goal and should be added to your reading list if you are interested in improving client outcomes in a clinical setting.

   Read More   

The BCAK has launched our spring advertising campaign on Corus' Global News and BC1 television channels. This public outreach is focused on the services Kinesiologists provide and results in 3,790,500 impressions over a 12-week period (77 placements) with a 15-second TV campaign. Simultaneously, we are running a static advertisement that encourages employers to add kinesiology services to their employee benefits plan on BC1 and airs 2,880 times over a 12-week period – it receives 9,396,000 impressions. Previous campaigns have resulted in a significant increase of traffic to our Find-a-Kinesiologist page on the BCAK website.

The OKA is actively reviewing the status of its strategic plan. A major campaign on the insurance benefit plan was launched, and the CKA and other PKAs joined in. A new welcome guide was developed for new board members. KEEN is still expanding, continually adding new material, with the help of its coordinator, whose term has been extended.

After several months of virtual, we will finally be able to meet in person at our 33rd Annual Convention, which will be held from May 12 to 14, 2022, at Espace Shawinigan. Hurry to take advantage of pre-registration rates that end on March 30!

EMPLOYMENT OPPORTUNITIES

FULL-TIME KINESIOLOGISTS – REGINA, SK

Queen City Physiotherapy (Regina, Saskatchewan) is looking for one and possibly two full-time Kinesiologists with CSEP Clinical Exercise Physiologist (CEP) designation to join our multidisciplinary team immediately. You will be working closely with our team of physiotherapists, occupational therapists, and psychologists in the treatment of primarily WCB and SGI clients. 

   Read More   

DEAN, FACULTY OF KINESIOLOGY, SPORT, AND RECREATION

The U of A's Faculty of Kinesiology, Sport, and Recreation (KSR) is dedicated to high-quality research and education in physical activity, sport, and recreation. Reporting to the provost and vice-president (academic), the dean is accountable for the Faculty's strategic vision, for fostering an inclusive, collaborative, and equitable culture, for ensuring the academic quality and integrity of its programs and operations, for championing fundraising efforts and outreach, and for enhancing the Faculty's research profile. The ideal candidate will be a strong scholar with a PhD, appointable to the rank of full professor, and will have significant administrative experience earned in a complex environment. In addition, the dean must demonstrate a commitment to the principles of collegial governance and bring a track record of promoting interdisciplinary scholarship.

The Search Committee will begin consideration of candidates in late January 2022, with the new dean to take office in the summer of 2022. Nominations and applications should be submitted to ualbertaksr@odgersberndtson.com.

   Read More   

HEXFIT launches its new version:

a step ahead for all sports and fitness professionals!

Seven years after its first launch, Hexfit is getting a facelift in its brand new 2022 version, which has been completely redesigned, enriched, and ultra-simplified.

Among the 300 improvements made, we particularly note the brand new mobile experience for professional clients, an intelligent dashboard that shows you what to do today, automatic circuits, and the broadcasting of Youtube and Vimeo videos. Features were selected in consultation with users during customer consultations in early 2021 and developed throughout the year.

How to test the new version?

Hexfit is designed for sports professionals: Kinesiologists, physical trainers, sports educators, sports coaches, nutritionists, mental trainers.

To test this new version, you just have to create a free account on the link:

FREE ACCOUNT CREATION 

With this professional access, you will be able to test all the premium features and live the Hexfit experience without limit. Tip: Take the opportunity to also connect to the mobile application as a coachee to live the experience you will provide to your clients!

  Read More   

How Are Kins Vulnerable to Privacy Data Breaches?

Did you know . . .

. . . that health care providers are among the most targeted professionals when it comes to privacy breaches? Nearly two-thirds of global health care organizations have experienced a cyberattack in their lifetimes.

But Kins are particularly vulnerable.

Here's why:

With access to private health records and financial data, you have exactly the type of information fraudsters crave.

With thousands of Kinesiologists shifting to virtual care services because of COVID-19, cybercriminals can now access confidential data through unsafe home Wi-Fi networks and unencrypted connections.

When you're working virtually, it can be hard to help clients adapt to new technologies and telehealth platforms.

Mistakes are inevitable – and you might not be as protected as you think.

If you're found negligent in a data breach, you could be liable for up to $100,000 in regulatory fines under applicable provincial or federal privacy laws.

On average, a privacy breach costs $429 for EACH lost health care record. If you have even 100 clients affected by a breach, that could easily amount to a minimum of $42,900 for a privacy breach.

That's why . . .

. . . PROLINK recommends that Kins maintain a minimum of $50,000 Privacy and Security Breach Expense Coverage and $100,000 Network Security and Privacy Liability coverage to protect against these losses.

The Network Security and Privacy Liability Limit component of your privacy breach insurance provides coverage in the event that you are sued by a third party or investigated by the privacy commissioner. It will cover damages, settlements, and regulatory fines up to your limit.

The Privacy and Security Breach Expense Limit component of your privacy breach insurance can be used towards the costs you or your company incurs as a result of a privacy breach.

This includes client notification and credit monitoring costs, hiring public relations consultants to manage reputational fallout, replacing damaged or lost data, and more.

A dedicated data security and privacy breach insurance policy can help you get your digital assets back in order and your business back online. And when you choose PROLINK, your comprehensive cyber protections automatically include the following:

Legal fees and coaching in case of a civil suit

Defence costs for privacy regulatory investigations, including penalties and fines levied against you

Public relations consulting to help restore your business's reputation

Funds to set up credit monitoring and notifications for affected parties

A forensic investigation team to help you determine the size and scope of a breach

AND more!

The best part? It's only an extra $56 + applicable PST. Make sure you look out for this coverage when completing your professional insurance application with PROLINK.

Learn more about ...

Data Security & Privacy Breach Insurance within the CKA Insurance Program portal powered by PROLINK: https://prolink.insure/associations/cka/#business-professional-needs

Human Kinetic's Book of the Month

Ageless Intensity offers a research-backed perspective on how high-intensity exercise can not only maximize health benefits past age 40 but also help minimize the physiological effects of aging. Fitness expert Pete McCall provides straightforward science-based information on how the same high-intensity exercise that provides a number of health benefits – from increased lean muscle mass to burning fat to reduced heart rate – can also influence human physiology in a way that can reduce the biological effects of time. Learn about the impacts of aging on the body and how to keep getting results from working out hard and pushing yourself to your limits while doing it safely, lowering the risk of injury, and building in the needed recovery for a body that may be starting to show signs of aging. To see more click here.

Use code B632 to receive 40% off the regular price! Offer expires April 30, 2022.

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PROVINCIAL KINESIOLOGY ASSOCIATIONS

PARTNERS

Collaborators

Publisher: France A. Martin    Project Manager: France A. Martin

Editors/Collaborators:
France A. Martin, John Gray, Conny Glenn,
Spencer Raposo, Patricia MacDonald, Muriel Ouaknine  

Layout & Design:
France A. Martin  

Copyright © 2022 Canadian Kinesiology Alliance / Alliance canadienne de kinésiologie, All rights reserved. Tous droits réservés. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the Canadian Kinesiology Alliance